Digital Marketing is an artwork which involves incorporating various methods to promote brands. One of the most important elements are social media marketing and search engine optimization. Though they are two different concepts they are highly interlinked. Both the channels are highly interlinked in a customer purchase journey. Why is social media Critical for SEO? Though social media posts might not impact the websites performance it does impact the ranking in the search engine. The various social signals that could help rank them comprise of comments, signs, views, likes, posts, reposts, links, and backlinks. Likes Google gives leverage to links that people share on public pages as it shows that the content is relevant and interesting. Moreover, it also helps invite more viewers to drop by on their most active platforms Reposts Search engines like google give an important sign to repost as it is an efficient promotion strategy. Hence the call of share and save against posts on the content posted. Hence, it is quite clear it helps in building social media backlinks by the user- generated content or the own posts. Doing your own posts also regularly helps the consumers brand aware of company. Moreover, replying to the comments and questions brings in the advantage of social media presence and amazing positive interaction experience for the customers. Using social media to Boost SEO To leverage SEO performance, finding the sweet spot where content marketing, SEO, and social media round off together is an important element. Using the strategies mentioned below social media can be used to increase the website visit and traffic and optimize SEO. Increase Online Presence, Brand Awareness and Positive Mentions “Eye catching” is the word when someone wants to remember your brand. Try setting yourself apart from the competitors and do posts and targeting that is memorable. Increase your presence online. Try having more posts, blogs, and contents around your social media space. Keep it all branded without background, media content, cover pictures. For the remembrance and memory apply uniformity around the posts, the descriptions and the branding style, material. Brands which have strong social media presence and respond highly to consumers generate a positive experience for consumers and eventually an increase in overall satisfaction.Google also pays to the context of engagement online as a brand should be ranked for a positive experience and not a bad one. Focus on what you are getting ranked for and not only the high-ranking in-search engine. Seek to tailor the message as per the platform you are using for maximum success based on the audience you are engaging. Create Link Opportunities from social media It is one of the most difficult one to achieve as it is not the implementation that is hard but a third party/person taking an action. It solely depends on a recipient’s perspective of whether they want to reference or not. It’s more of a thing where in you relying on social media to promote the content of yours and make people aware of it. It could also involve using user-generated citations tagging the brand to blog posts using your business website URL as a reference to buy the product or the service. A link on Facebook cannot be considered as a backlink but if you follow the link through it takes you to the original post and hence the link on social media led to brand awareness to drive traffic on the website. Build Partnerships Though sharing posts on the social media is an important element but using to build partnerships with influencer and bloggers. As the authentic use of social media has been to build relationships among people hence it is very difficult to get organic audience from social media. There are few kinds of partnerships you can be engaging with: Brand Advocates: The active social media fans who are loyal to the brand and would promote you for free.o Influencers: Organic and paid influencers both play a role while paid influencers can help create more awareness if they have high number of influencers, while the organic influencers are those who have a genuine interest and expertise to specific areas. So, any rankings, endorsements from either of those would add to the brand value. Strategic partners: The influencers who are expertise in your niche and are willing to co-partner to create content and tap into the audience with marketing opportunities. Establish Authority The goal of any social media marketing, affiliate or content marketing is to bring it back to the primary source that is invite traffic to the website or optimize SEO. It is to establish that even though Facebook, Twitter isn’t a part of Google’s Search Engine formula it helps you win trust, create awareness which eventually leads to winning audience and reaching wider audience. Other than the social media also make sure to invest in the domain and proper layout of the website as it can help google keep you in site and appear in search. Make sure to use google analytics to track other resources and to study and to control the time, day of posts to maximise the impact. Boost content Lifespan and Engagement Keep sure the content is engaging as if that’s not the case people are not going to be interested. As the content needs to serve the audience needs so that they get engaged with it and hence follow it. But also remember no matter how good and amazing the content if there are no visits as people are not finding it, it’s not serving the purpose. So, share your content on social media such that people spot your brand and hence visit your website. Tips to planning the content are Connect by sharing stories, be entertaining, spot on to educate with a fun facts, Help present solutions from real scenarios. Hence, applying the above stated strategies could help rank your website and optimise your SEO by use of social media platform. Try using hashtags and keywords in the captions, descriptions as social media page may get
What is SEO? How it works? SEO stands for “Search Engine Optimization”. It is defined as the science of improving site visibility when people search around for a business service or products in the common search engines like Google, Safari, Bing, etc. Better visibility means higher ranking in the search results which in return means better chances of attracting customers and prospects to the business.The key difference between SEO and paid advertising being it involves “organic” ranking, i.e., the results aren’t influenced by paid advertising. It works by optimizing results based on the content and you can’t pay to be on top of the result. It requires lots of work from SEO specialists like keyword research, optimizing content, optimising page title, meta description and many more. How to do SEO for small business? Small Businesses have their own set of problems and challenges as they are competing against a lot of other small businesses along with big publishers and brands. Moreover, they do not have a dedicated team of SEO and budget unlike the larger rivals. A few points to consider while doing SEO for small businesses: • Spot the main services and problems you solve for customers by determining the need when, where and how they need it.• Fix the technical issues around the website and make sure there are no problems like speed, user interface, broken links, and duplicate contents around so the search engine can work well, crawl and find the information when and if required.• Optimise pages, meta description, body content, internal links.• Do competitor analysis and perform better than them• Polish the content on the page so the main keywords are the area of focus on the webpages of the website• Get cited and linked to few local relevant places on the web• Bank Links from the business you are linked to• Start posting blogs focusing on main keywords but make sure when you write they look very natural. How to improve the SEO? • SEO helps find the most relevant information matching the users search term. Try ranking better by understanding the customers search and improvising the SEO as required.• Understand your customers: Try understanding their search pattens and interpreting the keywords which they might search for if they want a service or product from us.• Use popular keywords: As you understand the keywords that would be highly relevant to our business or terms, they would use in case they need service. Try inputting them in blogs, pages, meta description, image etc.• Keep refreshing the content by adding in more blogs, customer reviews, any additional services, or products you might be selling• Try using meta tags in your website page coding• Stay up to date with latest SEO technologies- search engine technique, new keywords lookout)• Try getting citation and backlinks from highly ranked websites. How to make my website SEO friendly? SEO friendly website have few sets of capabilities which is technically sound, user friendly and search focused. The website needs to be well structured to make sure that search engines can spot you, crawl and find the relevant information on your website.The few things that really matter are:• Setting up a google search console to track the websites organic performance by checking for speed, website errors and keywords we can rank for.• Setting up Ahrefs Webmaster Tool, a tool to improvise the organic search traffic and website’s SEO performance as it monitors website and issues report with SEO issues on the website.• Creating and submitting a sitemap – to search date and content efficiently.• Create a robots. Txt file to inform the search engine which part of website to crawl and not crawl.• Website is both mobile and desktop friendly• The interface is user friendly, and the website loads fast.• The website should be HTTP which defines it as secure, and you need to buy an SSL certificate for it.• Choose right keywords to attract and rank for in the search traffic potential• Try matching the intent and spot on the right keywords which a user may find for• Try to rank for keywords with less keyword difficulty (spot them using SEMRUSH)• Try getting backlinks along from unique domains• Keep your content exciting, interesting, up to date and useful. How much do I pay for SEO service? The cost of the SEO in Australia ranges from $2500 AUD to $10k per month based on the needs and the project budget and scope. SEO is not a one-off investment there is a continuous need to keep working. A SEO specialist has a lot of areas that it must keep looking at: Keyword research, competitor research, website Audit, suggestions for Technical SEO, Link building and many more needed around the place. SEO is an investment that will benefit you over years and it adds value and needs to be continuously worked upon. As its said, Cheap SEO is cheap for a reason and cleaning up that mess sometimes cost more, so always find a dedicated SEO specialist to help you. SEO if done well by reputable SEO agency or marketing agency with SEO specialist will help build up slow and steady. We at DGS Marketing have dedicate SEO Specialist to help the business with all the needs. We cater to different businesses from small, medium to large business, new companies to already existing. Please contact us at 1300 955 184. How to find blog topics for SEO? Blogging is amazing for SEO, but it also must be something interesting and useful with high relevancy and should coincide to what consumers or customers want. The tips to finding blog post ideas are: • Take down the questions the customers ask: Remember you need to provide the information in a selective way wherein you must still make sure the company’s business tacts stay under cover.• Ideas from Sales Team: As the sales team directly interacts with the consumers and customers and come across a lot of topics that are not available on the website and you could write details on
What is competitive analysis for SEO? An SEO competitive analysis involves analysing the links, keywords, content, and more of your SEO competitors. It is important to identify the most successful aspects of their SEO strategy. From this, we can implement these elements into your own. Instead of going through the troubles of trying to figure out what keywords to target, or, content to create to build all on your own, you can instead see what is already working for other businesses and replicate their success. Finding your SEO competitors You may think you know who your competitors are, but you don’t always know until you dive into the stats. Before you do an SEO competitive analysis, you should know who they are. An easy way to do this is by simply entering your top keyword in google, then seeing what sites are ranking on that keyword. For even greater accuracy, you can open a spreadsheet and input 10-20 of your most popular keywords. Next, you would calculate which domains appear most often and in which position. It makes life easier to find who your genuine competitors are. You can do this by different SEO tool solutions that analyse keywords you rank for in their databases. One solution is the free SEO Domain Analysis Tool. You can enter any domain and it will show you the actual competitors, based on visibility, competing for the same keywords as your domain. Here’s an example for the site Avinni. From this, we can see that Avinni’s most significant competitors for the same search terms are:1. Athleta Gap.2. Rockwear.3. Ryderwear.4. Sitchu.5. etc. This is one easy and effective way to explore SEO competitor analysis through the use of the SEO domain analysis tool. To further your progression in SEO competitor analysis, check out this free assessment here.
The steps involved in developing website design from design to branding, are many, but your search optimisation strategy is vital. it is important to consider your SEO strategy before even starting your website. Ideally, you want your website structure to be developed based on your SEO strategy. By preparing a SEO strategy, it will save you from face struggles such as web development, content formatting and design, driving traffic to your website and more. Here are some popular options to read more about SEO strategy and website design, however let’s get straight into the steps to developing your SEO strategy for your new website Website design Adelaide SEO Adelaide Social Media agency 1. Pick the right domain name for your new website Domain names have a direct correlation to SEO equity, so aligning your brand name with your domain name is essential. When you start a new domain, you’re starting your SEO campaign from scratch. So how do you find a domain name? You can get a free assessment here 2. Select a website hosting service that offers high speed I personally recommend Stack as this is a most favourable hosting service for its 100% service uptime, increased speed loading, and responsive support. Did you know that 1 in 4 visitors would abandon a website that takes more than 4 seconds to load? Crazy right? This is why one of the reasons why you should have a excellent web hosting provider within your SEO strategy. 3. Set up google search console for your SEO strategy Google search console provides analytics such as; Organic keywords that bring in website clicks Average click through rate (CTR) Sitemap submission Crawl and index errors Page performance Page speed issues Just to name a few! Before doing this though, make sure that google search console is verified for your website, so that its data can start collecting. You have a few options for doing so where it can be outlined here. 4. Analyse and study your SEO competition After finishing the essentials for your website, you will need to analyse the competition. When you analyse your competitors, you should consider the following: How is your competitor similar to yours?How is it different from your company?What keywords are they already ranking for? You can read more about choosing the most effective strategies here 5. Do research on what keywords to use and create your own keyword map for SEO strategy Your SEO strategy revolves around keywords, since they link search queries with your content in the SERPs. The core functionality of google’s search engine is to identify and provide the most relevant content to users according to the keywords used in search queries, otherwise known as search intent. For example, let’s say you live in Adelaide and you want to find an SEO agency, so you Google “SEO Adelaide” something similar to the image below pops up although It can vary based on your search history and IP address depending on where you’re located.
Problematic SEO can be triggered by a number of different internal or external factors, however we have identified that most SEO issues can be broken down into 4 main categories. Experience, Links, Content and Relevance are the biggest factors that can be impacting your SEO strategy. Your website needs to be carefully conducted to receive the green light from google and other similar search engines before beginning the journey of high rankings and good traffic. When you do receive that tick of approval, the status on your SEO strategy will fluctuate and can change pretty quickly so up-keep on these 4 main categories is vital to your website’s performance. Adelaide SEO specialists analyse these significant factors closely to determine what sites are needing more attention in what areas and the optimal way to achieve this. Now, let’s get into it. Experience The experience that customers have on websites can affect your rankings as well as revenue. In many cases, if a change on your site is good for revenue, it will also be good for visibility as search engines prioritize user experience in order to optimise user satisfaction. Bounce rate refers to how quick it takes a customer to access your site and then return back to their search. If your bounce rate is high, it can negatively impact your SEO as search engines will think that your content is not what the consumer is looking for, which is their priority. Ensuring you have a low bounce rate, through good on-page SEO experience, will ensure you will rank higher on your SEO. Page speed is an off-page SEO but factors in with user-experience. The faster a site is, the better the user experience, slower websites are penalized which causes them to slide down the rankings. Google reduces the number of crawlers sent to your website if the server response time is more than 3 seconds. SEO specialists use systems to track and measure the page speed of your site and look into optimising it by increasing speed, this could be through decreasing image size for example. Links Backlinks can really build your business up from the ground, however, backlinks need to be carefully monitored because they are also a real issue for potential negative SEO. Bad backlinks that come from spammy websites can penalise your site. SEO specialists can identify which links are good for rankings and which will decrease the ranks on your site due to them being spam, 404 pages, poorly written content, irrelevant and so forth. Links are also discovery mechanisms for search engine crawlers. They help them find good, as well as bad, URIs. SEO specialists use them to help them discover the good, but keep them from discovering anything bad. In this case, bad could mean a URL with no content. Essentially, “bad” are pages you don’t want users to find. Content Content is all about listening and designing an experience that satisfies what the user was trying to learn, or do as clearly and efficiently as possible. You want to write to support and build your site’s subject matter expertise. Credibility is key, therefore, ensuring your site is providing relevant and informative content that is valuable to the user and gives them the sense that your website is credible is important to your seo. Some factors that could seriously impact your SEO strategy is duplicate content which is content that has been duplicated on your site more than once and low word count content, thin content does not present well to google’s algorithms, therefore, content must be up to standard. It is hard to identify what content is considered thin and what is not as there really is no set word count, however, measuring what your top competitors in the first places on the keyword search and analysing the size of their content, can help you identify what your site needs in terms of content size. However, do not try to stuff your website with irrelevant information, as search engines can identify when sites are not providing the user with useful content. Relevance Relevance refers to how well a page aligns to and covers what the user was searching for. This is not in terms of keywords, but rather, does the page provide the answer or solution to the user about their search query. Building your pages up to be a maze of content before users find the answer they’re looking for, will only increase your bounce rate. Users aren’t looking to develop all the knowledge you have on the topics of your site, they want their answer and they want it quick. Keeping your site sharp and shiny, with relevance as your top priority, will avoid negative SEO. We’re your solution If you know your SEO strategy is not performing the way you would like it to, do not hesitate to get in touch with us, your local Adelaide SEO specialists at DGreat Solutions. We can help you identify the problems and guarantee to provide you with solutions to ensure you are confident and satisfied with the performance of your business. To ensure you’re not losing customers or business growth, take a proactive approach, give us a call on 1300 955 184 or leave us a message on our no obligation form to find out more about optimising your website and get a free quote.
Link building and content marketing are two strategies that fit hand-in-hand in terms of SEO tactics and that have been proven to be strong actions that contribute to the success of a website. Strong links generate a vast quantity of traffic directly to your website and are a huge priority in terms of SEO tactics, then paired with strong content marketing distributed on the website, your website rankings will sky rocket. SEO specialists in Adelaide use these strategies to increase traffic, website conversions and build optimal rankings. But how does it work and what is the process? Let us explain. Understanding Your Target Audiences Needs To serve your audience, you have to know what they want. Understanding what your customer is looking for when they click on your website is the first step to a successful site. Identifying a customer’s journey and displaying that in the layout and On-page SEO will already provide your audience with a better customer experience. Potential customers want to know what to consider before they choose your business. Providing information on your brand, reviews and case studies helps the customer narrow down their options and make you a top consideration. Specialists steer clear of irrelevant topics and information that could potentially result in customers having more questions, concerns or cause a decrease of your SEO rankings. Unique, Optimizing Content Providing your customers with unique content sets you aside from your competitors and gives you that step up. Validating your topic is an important step to start with. Identifying why the information you’re providing for your website is important to your customers or why it should be. It’s important to sell your business with context. Being consistent with the tone of your content optimises the relevance of the information to your customers. Internal linking, title tag optimisation and layout, is all strategically applied in order to convey to your audience that the content is relatable information and they can continue to move along their customer journey with ease. These elements are vital parts of On page SEO and website design and proves an important asset that makes a website, customer oriented and user-focused. Links = More Traffic + Better Rankings Traffic, traffic, traffic! Backlinks provide your website with external sources to bring more traffic to your business. They provide a sense of trustworthiness in relation to your website if you can earn backlinks from credible sources. Even using internal links can help your consumers identify their relevant needs and have easier accessibility to the services you provide. Relevancy is a huge positive onpage SEO ranking factor, so having relevant links on your page has the ability to boost your rankings. Now, it’s important to not get carried away with links, making sure that the link is relevant, valuable and within the correct context. Don’t Stop There! Once valuable content is created and internal links and backlinks are earned, you will begin to notice an increase in your website performance over time, however, that does not mean that is the final step of website optimisation. Consistent maintaining and keeping that momentum to keep that traffic flow is vital. SEO tactics such as links and content marketing build up overtime, need to be updated frequently and are not considered to be a “one off” strategy. In this case, adding and editing content for your website consistently, ensures that you stay up-to-date with what your consumers want and provide fresh information to meet their needs. By further strengthening your website, it further strengthens your brand and reputation. This means more conversation and awareness for your business, more traffic and higher rankings. It is important for your website to provide the best user experience for your consumers in order to fuel the sales funnel and increase profits for your business. Links attract customers but content persuades them, and without one, you cannot succeed with the other. Your website is the “hub” of your brand and needs to have positive visibility, strong readability and be user-friendly. Adelaide SEO Specialists, DGreat Solutions have all the knowledge you need to optimise your digital marketing. Reach out to us here at DGreat Solutions and speak to our SEO specialists in Adelaide for all your SEO and digital marketing needs. Help us, help you, build your brand.
Technology is on a constant rise in today’s society and with digital marketing being more successful than ever, traditional marketing strategies are being left in the dust. New and old businesses are leveraging off the trend of the digital world and growing their online presence to generate a bigger recall of brand awareness with consumers. The world of digital marketing is only growing therefore making it vital for businesses to be identifying their place within it. SEO is search engine optimization and refers to the organic rankings of a website, it is a vital part of a business’s online presence. The better your SEO strategy is, the better results you’ll see from your brand measurements and the more customer engagement you will receive. Working with local SEO Agencies in Adelaide is an effective strategy to build your brand and generate higher organic ranking. Here are 4 reasons why you should reconsider your marketing current strategies and choose a local Adelaide SEO agency to improve your brand: 1. Cost Effective/Affordable Brand growth and performance can only occur through building brand awareness. SEO has the ability to boost your brand’s awareness when implicated correctly. Using a local SEO agency is a cost-efficient strategy in which you will 100% see optimal results from local services. Search Engine Optimization becomes a long-term investment for you and your business and positive impacts to your webpage will become distinctive. The value of a local SEO agency services will eventually form right back into your business, increasing your profits and can be measured through your performance metrics. SEO is a more cost-effective way to promote and build your brand and by doing so using a local business, you’re guaranteed to receive top tier support at a low price. 2. Support Local Business Through supporting local Adelaide businesses, brands are getting more consideration and thought put into the services and SEO strategy they are receiving. When using national/international SEO corporations, they are unable to provide the same level of support and personal attention as a local business. With larger SEO companies, they cannot put as much value and time into their clients, which results in the reduction of the worth of their services. Supporting smaller organizations will be a more beneficial opportunity to your brand, you are guaranteed in receiving a better SEO strategy focused around your brand that is more relevant and personal to your brand and can help you stand out against competition. As a small business, it is our guarantee that your brand and SEO strategy will be well taken care of and used in order to maximize traffic to your website and specific pages you want customers to view, with the ultimate goal of turning those views into sales, to smash your business goals. 3. Reaching Target Audience Targeting the demographic of people, you need to grow your brand can be tricky and there’s only so much you can do to ensure you’re reaching your target audience. With SEO experts, carefully selecting keywords that are measured in order to be relevant with your business, and maximizing brand awareness you are guaranteed to see positive impacts coming from your target demographic. SEO creates platforms in which engagement can be generated to influence your audience through highly interactive content. By selecting a local agency to do so, we are more experienced with what works and what doesn’t in Adelaide and the surrounding area. Local SEO experts are more aware of what helps drive more traffic to your premises through online leads and what keyword confinement will increase the most local traffic. 4. Customer Service Building relationships with customers and clients is the number 1 priority of a local business. It is our aim, as a local business, to help support other South Australian businesses grow and improve their brand performance and SEO strategy. As locals ourselves, we understand the importance of customer satisfaction and user-experience therefore it is our goal to provide the best experience for you, to provide the best experience to your consumers. SEO is a dominating trend (especially for smaller businesses) to invest in for the benefit of their brand. Come speak to our professional team of SEO experts, at DGreat Solutions, Adelaide, for assistance on all your SEO needs and how to improve your digital marketing.
As much as we all wish it was possible to obtain top ranking positions on search engines overnight, unfortunately it just isn’t possible. Many factors come into play when expecting results from search engine optimisation, which is why the process requires some patience. As the saying goes, good things come to those who wait. This is certainly the case with SEO and the long-term effects are certainly a worthwhile investment for any business, in any industry. Learn more about why SEO takes time and why it’s definitely worth the wait. CONSIDER YOUR COMPETITION Consider your industry in itself and how many other businesses are in your niche. It’s likely you’ll have thousands, millions or perhaps even billions of other competitors who have the same objective that you have. They all want to rank for the top position in search results and want searchers to choose their business over anyone else. The current top-ranking websites utilising your keywords are likely to have invested in SEO for quite a while and have built up their online reputation overtime. There are more websites online now than ever before so the task of ranking #1 isn’t impossible, however it just requires time and good SEO practices. Your competitors have invested their time into SEO, and it’s rewarded them with the top-ranking positions, you may start off as the underdog, but soon enough your patience will reward you. TRUST THE PROCESS If you’ve decided to dedicate time and money into SEO to boost your business, it’s important that you learn to trust the process. The first initial stage of SEO requires an audit, where your SEO specialist will optimise your website in order to ensure it fulfils Google’s ranking guidelines. This will include fixing any technical issues or content issues which could impact your ranking. Your SEO expert will also conduct keyword research and a competitor analysis in order to devise the ideal strategy. This process can take some time especially if you have thousands of pages on your website which need to be audited. After this process, then your page is ready to be ranked. The next steps involve content creation, on-page and off-page backlinking as well as constant monitoring of your website’s technical components. This process is what determines your rankings and must be done efficiently. BUDGET CAN PLAY A PART The amount of money you are willing to invest in an SEO strategy can also impact the time frame with which you begin to see results. This isn’t to say that the more you spend the greater results you will receive, however the more you invest, the more time your SEO specialists can spend working on your website and your SEO strategy. Each digital marketing company has their own strategy in place, yet most will charge per hour so if you want to have the ball rolling fairly quickly, you may want to consider your budget and how much you allocate towards SEO. WHEN YOU CAN EXPECT TO SEE RESULTS Considering all the above factors, each website will vary in the time frame with which they are likely to see results. No SEO company can guarantee a definite time, however most will provide their clients with a guideline between 4-6 months to which they begin to see the results of SEO. Results could mean increased rankings, more enquiries or more website traffic. You should begin to notice positive impacts within this time period. In terms of ranking in top positions this can take anywhere between 6 months to 1 year, sometimes even longer depending on your competition and the strategy your SEO company has put in place. No SEO company should ever mislead their clients to believe that top rankings can be achieved instantly. These are positions which must be earned, and the time invested to doing so will positively impact your business in years to come. Unlike paid forms of advertising, SEO is based upon ranking websites organically and requires hours of hard work and time. Although PPC forms of advertising can provide benefits for businesses instantly, the long-term benefits of SEO are worthwhile. SEO takes time to implement a forceful strategy, yet once it’s implemented, the results will exceed your expectations beyond what you could ever imagine. Talk to the search engine optimisation specialists today at DGreat Solutions.
PAID VS. ORGANIC SOCIAL MEDIA
When diving into the realm of the online world, the two types of social media businesses can utilise are paid and organic. Both present a number of opportunities for businesses and learning how to utilise both will be highly beneficial for your business. Whilst paid and organic social media varies in a number of ways, what you decide to invest more time into will depend purely on your business’s overall goals. So what exactly will work best for your business? Continue reading to learn more. WHAT IS ORGANIC SOCIAL MEDIA? Organic social media is essentially free content which is shared across the social accounts of businesses. When you create content on your social pages, it’s often viewed by a number of your followers, the followers of those who reshare your content and those who may follow any of the hashtags you utilise in your posts. Organic social media is effective for businesses as they are able to develop a deeper, personified connection with their audience. When you gain exposure organically, your followers are more likely to trust your brand as you’re providing content for the sake of adding value to their lives not just trying to make a sale. WHAT IS PAID SOCIAL MEDIA? Paid social media is promoted with payment and helps businesses reach a wider audience beyond their existing audience. The content you create will become visible in the newsfeeds of those who fall within your targeted market. You can target those who may be interested in your products or services as well as other demographics including their location, age and those with similar interests to your business. Paid social media is an ideal way to obtain new followers within a shorter period of time. By using paid social media, you are guaranteed visibility depending on the amount of money you invest and which platform you advertise on. Paid social media is highly effective for those who want to obtain greater brand exposure, reaching as many people as possible. HOW TO INCORPORATE ORGANIC & PAID INTO YOUR STRATEGY With changes in algorithms being made more and more frequently, having your content reach a wider audience organically can be a difficult task. This is where paid social media can be very effective and assist your organic posts in obtaining a greater visibility. By combining both paid and organic social media you can obtain a greater understanding of your audience, grow your online presence and have both forms of social media support one another to provide you with the best results possible. TRACK ORGANIC POSTS TO UNDERSTAND YOUR AUDIENCE By analysing the metrics from your organic posts, you can obtain a better understand as to who you should target in your paid advertising campaigns. You can also gain an insight into which forms of content will work well for a campaign and what your target market will prefer to see. If you notice you have a post which has received a significant amount of organic engagement, use the same post as an ad and you’ll be likely to receive even greater engagement and click through rates. GROW YOUR ONLINE PRESENCE When you utilise both paid and organic social media tactics, you’re maximise the potential to gain more followers. Those who see your ads are likely to search your profile on further social media accounts and become more familiar with your brand, ultimately boosting your overall online presence. Both paid and organic social media work exceptionally well in conjunction with each other. Whilst you can still maintain an online presence with just one, you simply won’t achieve as great results as when both are combined. By utilising organic social media, you can understand more about your audience and further enhance your paid social media strategy. If you want to implement the ideal social media strategy, speak to our expert team at DGreat Solutions today to find out how we can help.
Google Algorithm updates aren’t always predictable and as SEO specialists this is something we have become accustomed to. One of the best tips we can share with you is to always expect the unexpected and always be as prepared as you can possibly be for the next Google Algorithm update. Although there are frequent changes being made, there are steps you can take to keep your website within the safe zone. Being one of the biggest factors of SEO, creating valuable content is one way you can ensure you survive the next Google Algorithm update. After years of experience monitoring the updates and adhering to them, we’ve established what content can keep you afloat. Here’s our top tips! ALWAYS CREATE EXCEPTIONAL CONTENT We understand creating content isn’t always the easiest of tasks, especially when you are managing other aspects of your business. However, when you do create content, it’s important you only produce exceptional quality content which will be interesting for your audience to read. Avoid writing numerous pieces of content which lacks in quality just for the sake of creating content. Ensure the content is well-written with no grammar or spelling errors. You don’t have to be a professional writer to create good pieces of content! DO NOT copy content from other websites or blogs. Be original and showcase what you know and can provide. Not only will your audience appreciate this but so will Google crawlers checking for duplicate content. If you want to be Algorithm Update Proof, this is the way to do so! UNDERSTAND YOUR AUDIENCE Do you know exactly what your audience needs? Learn about them! Take time out to think about who your typical clients/customers would be and the content you think they would be more inclined to spend time reading. What questions would they ask? The more time which you invest in learning about your audience, the greater equipped you will be to create content for them. The more you can appeal to your audience; the more people will recognise your brand and appreciate your content. Understanding your audience is the key to creating exceptional content which Google will always appreciate regardless of which updates come into play. PROVIDE YOUR AUDIENCE WITH VALUE One of the biggest factors which the Google Algorithm is essentially put in place to monitor is how well website owners cater to their audience. When you are creating content for your audience always consider what they actually would want to see or read. You need to first of all understand your audience as we have mentioned above, and then be able to predict what they would like to know about your industry. You could consider turning some frequently asked questions into content pieces and further educate your audience on topics you have an in depth understanding of. The best way to stay ahead of the Algorithm is to always keep user experience top of mind. Develop the trust of your audience by providing them with valuable content. ALWAYS WRITE CONTENT WITH YOUR AUDIENCE IN MIND The golden rule when writing content is to ALWAYS keep your audience in mind. Those who read your content are the people who most likely will become your clients or customers. Whenever you write content, you have the opportunity to showcase exactly what you know and how you can provide solutions to their problems or the answers to their questions. The content you create is for your audience, so it should be apparent that they must always be in mind throughout the creation process. Content which is purely driven to appeal to the audience will always succeed throughout Google Algorithm updates. In order to survive Google Algorithm updates, it’s important to always ensure you provide your audience with an exceptional standard of content. Keep up to date with Algorithm changes and make your audience a number 1 priority when writing content. For assistance with your SEO, talk to our expert team at DGreat Solutions today.