Google Algorithm updates aren’t always predictable and as SEO specialists this is something we have become accustomed to. One of the best tips we can share with you is to always expect the unexpected and always be as prepared as you can possibly be for the next Google Algorithm update. Although there are frequent changes being made, there are steps you can take to keep your website within the safe zone. Being one of the biggest factors of SEO, creating valuable content is one way you can ensure you survive the next Google Algorithm update. After years of experience monitoring the updates and adhering to them, we’ve established what content can keep you afloat. Here’s our top tips! ALWAYS CREATE EXCEPTIONAL CONTENT We understand creating content isn’t always the easiest of tasks, especially when you are managing other aspects of your business. However, when you do create content, it’s important you only produce exceptional quality content which will be interesting for your audience to read. Avoid writing numerous pieces of content which lacks in quality just for the sake of creating content. Ensure the content is well-written with no grammar or spelling errors. You don’t have to be a professional writer to create good pieces of content! DO NOT copy content from other websites or blogs. Be original and showcase what you know and can provide. Not only will your audience appreciate this but so will Google crawlers checking for duplicate content. If you want to be Algorithm Update Proof, this is the way to do so! UNDERSTAND YOUR AUDIENCE Do you know exactly what your audience needs? Learn about them! Take time out to think about who your typical clients/customers would be and the content you think they would be more inclined to spend time reading. What questions would they ask? The more time which you invest in learning about your audience, the greater equipped you will be to create content for them. The more you can appeal to your audience; the more people will recognise your brand and appreciate your content. Understanding your audience is the key to creating exceptional content which Google will always appreciate regardless of which updates come into play. PROVIDE YOUR AUDIENCE WITH VALUE One of the biggest factors which the Google Algorithm is essentially put in place to monitor is how well website owners cater to their audience. When you are creating content for your audience always consider what they actually would want to see or read. You need to first of all understand your audience as we have mentioned above, and then be able to predict what they would like to know about your industry. You could consider turning some frequently asked questions into content pieces and further educate your audience on topics you have an in depth understanding of. The best way to stay ahead of the Algorithm is to always keep user experience top of mind. Develop the trust of your audience by providing them with valuable content. ALWAYS WRITE CONTENT WITH YOUR AUDIENCE IN MIND The golden rule when writing content is to ALWAYS keep your audience in mind. Those who read your content are the people who most likely will become your clients or customers. Whenever you write content, you have the opportunity to showcase exactly what you know and how you can provide solutions to their problems or the answers to their questions. The content you create is for your audience, so it should be apparent that they must always be in mind throughout the creation process. Content which is purely driven to appeal to the audience will always succeed throughout Google Algorithm updates. In order to survive Google Algorithm updates, it’s important to always ensure you provide your audience with an exceptional standard of content. Keep up to date with Algorithm changes and make your audience a number 1 priority when writing content. For assistance with your SEO, talk to our expert team at DGreat Solutions today.
5 MOST COMMON SEO MISTAKES___
As digital marketing specialists, we encounter many websites which demonstrate poor search engine optimisation qualities. More often than not, this is as a result of business owners hiring inexperienced SEO specialists or they have attempted to enforce their own tactics without enough knowledge. SEO is not as simple as some may perceive it to be. There are many rules and guidelines which must be followed to ensure websites are providing useful information to their audience. If SEO is attempted by someone with minimal knowledge within the field, you could experience a negative backlash from search engines, resulting in your online reputation being tarnished. With extensive knowledge in the digital marketing industry, we’ve identified 5 common SEO mistakes so you can avoid them. 1. RANKING FOR THE WRONG KEYWORDS A significant element of SEO is your keyword strategy. Ultimately, this is the basis of SEO and determines the quality and quantity of traffic to your website. We often witness websites which are ranking for keywords which are not relevant to their industry or are too generic to be ranked. This is not beneficial for your SEO and will not provide your website with any value. It’s important to conduct research within your industry and devise a strong keyword strategy which targets your ideal target market. Think about the types of searches your ideal client/customer would make, try to incorporate this into your keywords. Ideally, the longer and more specific your keywords are, the greater your chances will be to rank. If you are a local business, incorporate local phrases or keywords into your strategy. The goal is to rank for keywords which generate the greatest number of searches with the least number of competitors. 2. NOT INCLUDING TITLE TAGS/META DESCRIPTIONS Optimising your website for SEO isn’t just about including your keywords throughout your written content. There are many other factors which influence your rankings and how search engine crawlers filter through relevant information on your pages. You must include relevant title tags and meta descriptions on each of your pages to ensure crawlers can accurately analyse the content on your pages and rank it accordingly. Without title tags and meta descriptions, crawlers are unable to read your content and determine whether or not it is useful for your audience. 3. WRITING POOR QUALITY CONTENT Posting poor quality content to your website can be seriously damaging to your SEO. Content which is considered ‘thin’ meaning it’s too short in word count, poorly written or unoriginal, can impact your search engine rankings. Google favours content which can provide searchers with value and isn’t just written purely to increase its website’s rankings. If writing blog posts isn’t your forte, you could invest in hiring a copywriter to create content for you on a regular basis. This will ensure your content is of a high standard and meets SEO guidelines. When writing blog posts, aim to have a word count of at least 600 words to ensure your content isn’t too thin. Avoid plagiarism at all costs and write content which is insightful and provides value to avoid being penalised by search engines. 4. NOT OPTIMISING YOUR WEBSITE FOR MOBILE Over half of all search volume results come from smart phones. This means the optimisation of your website on mobile is just as important as it is for desktop. Most of us now tend to search for items or services we need on our mobiles and if your website is not responsive or takes too long to load, you could lose a significant amount of business. Not only is it frustrating for searchers, search engines use mobile responsiveness as a method of ranking as they aim to provide a seamless experience possible for searchers. Check the responsiveness on your website and click through each page to ensure everything is running efficiently. You can test your mobile speed by using Google’s PageSpeed Insights tool. 5. IGNORING SEARCH ENGINE UPDATES One of the most important things to consider regarding SEO is the frequent updates which are made to search engine algorithms. Algorithms are consistently updated to ensure websites are providing valuable information and adhering to their rules and regulations. If you are not abiding by these updates, your website could be penalised, and you could lose your top-ranking position. Ensure your website is always updated to reflect new algorithm updates and maintain your positive SEO. SEO is an intricate technique to master and without correct knowledge and implementation, your website could suffer. Ensure to avoid making the common mistakes listed above to maintain your search engine rankings. Need help with your SEO? Talk to our expert team at DGreat Solutions today.
You can spend hours upon hours implementing SEO tactics, have amazing Google rankings but the second you disobey Google’s ranking factors, all your countless hours of hard work can be reversed. As we all know, Google’s algorithm is constantly changing which makes our job as SEO specialists slightly more tedious. Changes to algorithms can greatly impact businesses and their revenue which is why it’s so crucial to always keep updated. Change is inevitable and something you must be accustomed to especially within the online world. The best thing you can do is stay in the loop and learn how to best prepare for the changes which do occur. We have identified five common negative Google ranking factors and how you can manage them. DUPLICATE CONTENT There are various definitions of what duplicate content can be perceived as by Google. The first form of duplicate content is essentially reproducing content which is already visible on other websites. The second form of duplicate content relates to your own website and having the same content shared across your own domains and URLs. To resolve this issue, ensure you have only one domain name and set up 301 redirects to combat this in the event you do have duplicated content within your own website. Also remember to always keep your content original and relevant to your audience. DUPLICATE META INFORMATION Similarly, duplicated meta information can also be detrimental for your SEO. You should always ensure each of your web pages its own individual meta descriptions. Having duplicate meta descriptions may not directly impact your SEO rankings however they do impact your CTRs (click through rates) in search results. Google prioritises content which has high CTRs which leads to higher rankings so ultimately meta descriptions really do matter. To avoid any issues with duplicate meta description, always keep your meta descriptions as unique and original as possible. TOO MANY OUTBOUND LINKS Having outbound links on your website can be beneficial for your SEO, however having too many can decrease your website’s credibility. By having too many outbound links, this can potentially be viewed by Google as ‘black-hat SEO’ tactics which are unethical and can damage your reputation. The best way to avoid being penalised for having too many outbound links is to always use outbound links in moderation. PAGE LOADING SPEED Page loading time is so important because it directly corresponds to the user’s experience. Google rewards those who make extra effort to ensure their websites are functioning efficiently and have good page loading speed. A website which takes too long to load, is at risk of enduring high bounce rates. You can test your website’s speed by using Google’s Page Speed insights. This will reveal which speed your website is currently tracking at on both desktop and mobile. If your website is falling within the red zone, you will need to make changes to increase your page loading speed. Simple changes such as optimising large images can significantly improve your loading time. LOW DWELL TIME When SEO specialists refer to your website’s dwell time what they are referring to is a metric created by Google which measures user engagement. It includes the time each user spends viewing your website, bounce rates and CTRs. Having a low dwell time reflects poorly on your website and it can impact its ‘user friendly’ element. Ideally you want users to be engaged the second the click on your website and find value from the content you provide, being able to easily click through each page. The best way to avoid any discrepancies from Google for having a low dwell time is to ensure your website is easy to navigate, it is optimised for an enhanced user experience and provides valuable content. Google has an endless number of ranking factors, each aimed at providing searchers with the best websites possible to answer their queries. If you don’t adhere to these ranking factors, you can lose all the hard work you have invested into your SEO almost instantly if you do not resolve the issues which have been brought to light. By addressing the five ranking factors stated above, you maintain your SEO and avoid being penalised by Google.
Creating a successful link building strategy is imperative when devising a strong SEO strategy. If you’re outlaying money for SEO and not seeing any results, or perhaps your website traffic and search engine rankings are decreasing, it could be as a result of poor-quality links. Good links can bring a vast quantity of traffic to your website directly, boost your Google rankings and can greatly benefit your business. Links were essentially designed to direct people to pages which may be beneficial for them. No matter how frequently search engine algorithms change, link building is a practice which remains a priority for search engine crawlers. If you incorporate this into your strategy, you will notice a significant increase in positive traffic to your website. After years of implementing SEO tactics, we’ve narrowed down our best tips to help you create the ultimate link building strategy. RESEARCH YOUR AUDIENCE One of the most important things to consider when building a link strategy is that people physically link sites. This means you need to be creating content which provides them with enough value in order to be prompted to share your links. Research your audience and compile a list of topics which would inform or educate those who may be interested in your niche. Regardless of whether you’re creating content just for SEO purposes or not, it’s important to spend time creating appealing content. Poor content will not prompt other website owners to share your links and creating good content without link building is virtually useless as it won’t be visible. Research your audience thoroughly and start creating insightful pieces of content. DISCOVER CREDIBLE AND RELEVANT WEBSITES FOR YOUR LINKS After researching your audience, you can now begin seeking out websites which you could benefit from having your links shared on. This provides you with the opportunity to boost your content’s visibility using other websites. You may want to begin researching businesses within the same niche as yours and who may have already shared similar links. Ensure the sites you have selected are reputable and have good domain authority. By having your links shared across sites with low domain authority, this could be detrimental for your website and its rankings. REACH OUT TO YOUR DESIRED WEBSITES Your next step should involve sending outreach emails or contacting prospective website owners. If you are sending out emails, ensure to personalise each email and try not to appear as if you are sending the same email to hundreds of other site owners. Be sure to introduce yourself, your business and connect on common grounds. Try to build a relationship where possible and always remain authentic. You must be convincing and demonstrate how by linking to your website, their audience will obtain great value. Provide examples of some of your previous work and suggest some topic ideas which both of your websites could leverage. Avoid contacting website owners from fields which are polar opposite to yours, you will not benefit from having your links shared across sites where their target audience has no desire to visit your site. USE SOCIAL MEDIA TO PROMOTE Social media promotion is another link building strategy which often results in success. The more you promote your content, the more likely people are to view it, see value in it and promote it. Twitter, LinkedIn and Facebook are great social media platforms to distribute your links and encourage your followers or friends to share them. By using these platforms you can reach a greater audience and perhaps appeal to those who don’t typically fall within your target audience, however value the content you are producing. FOLLOW UP WITH WEBSITE OWNERS Finally, it’s absolutely crucial you keep track of all the links you have been building and to which websites they are distributed across. This continues strengthening your relationship with the site owner and provides you with an opportunity to have your links continuously shared. You should also check from time to time if your links are still visible. If they are no longer visible, you may want to contact the site owner to understand why this has occurred. Whether you need to simply have the links reshared or perhaps you need to create something new, frequent check-ins means you are staying on top of your link building strategy. Having a successful link building strategy will greatly impact your SEO. Benefits will include receiving good quality traffic to your website and increased search engine rankings. Taking time out to thoroughly plan your link building strategy is one of the best ways you can achieve great SEO. For assistance creating a link building strategy, contact the team at DGreat Solutions today.
Since the first initial outbreak of COVID-19, the number of people conducting online searches has risen drastically. With many businesses forced to close temporarily and faced with an uncertain date of return, many were forced to rethink their entire marketing strategy. Those who kept afloat, did so because they already had a strategic digital marketing plan in place and established a strong online presence. As difficult as it was for the world to adjust to the rules of isolation and social distancing, these businesses were still able to operate even without a physical shopfront. Just as Australians appeared to have a grasp on the outbreak, we’ve now seen some cities face a relapse and unfortunately are now back in lockdown. Is your business prepared for the event of another outbreak? With such a significant number of consumers now utilising search to find products or services they require; this provides you with an opportunity to push your business through COVID-19 and come out on top. Your #1 priority when recovering from the aftermath of COVID-19 should be implementing SEO in order to remain current and hold your visibility in searches. LOCAL TO GLOBAL SEARCH Having an online presence provides you the opportunity to reach consumers on a local or international scale. Regardless of the size of your business and whether you operate solely from one location or on a global scale, you need to ensure your website will appear in relevant search queries. If you are a local business, it’s important to have your Google My Business page enabled, with your correct contact details so you appear in relevant local searches. Consumers are more inclined now to support local business and by working on your local search visibility, you can ensure you are front of mind whenever they seek assistance from a trusted brand. SEO WILL HELP YOUR BUSINESS IN THE LONG RUN Although SEO isn’t an overnight solution to your marketing concerns, SEO will lay down the foundation for success for when society normalises again. Most importantly, the rankings you earn now, can still benefit you in years to come. Even if people aren’t able to physically use your services, they can still rely on your brand to provide useful tips or suggestions. Any SEO tactics you implement now, will benefit you in the long run. And the more SEO you do early, the greater results you will have in future. Perhaps your optimising your website to promote a better user experience, again, this will only bring forth more added benefits for your business. Remember, even if customers aren’t buying or using your services right at this moment, you have the ability to develop your brand and earn their trust. CONTENT TO INFORM Studies reveal consumers are 48% more likely to buy from a brand one week after reading their educational content. If you aren’t already writing informative pieces of content to educate your target market, you need to! Each piece of content you create, optimise and publish now will assist your business with SEO now and in the future, building upon your credibility and brand knowledge. You can also edit your previous content to reflect your current situation. When creating content, ensure it is valuable for your target market, be consistent when publishing content and include internal and external backlinks where possible. SEEK ASSISTANCE FROM SEO EXPERTS If you’re new to SEO, it’s important to do some of your own research into SEO best practices and how you could create your own strategy. By seeking the advice of an SEO expert, you can determine the current state of your website and whether or not any changes need to be made. They can assist you with competitor research and essentially take care of the more difficult elements of SEO. Hiring an SEO expert will ensure you are maximising your search engine potential and can obtain as many leads as possible to your website. Looking back over 2020 so far, we can certainly agree we’ve all had a feeling of uncertainty in one way or another. By implementing SEO into your marketing strategy, you can at least guarantee your online presence and prepare your business for the day when we return to a normal way of living. If you require assistance with your SEO, contact DGreat Solutions today for your free digital marketing strategy.
Google’s SEO guidelines play a vital role in the optimisation of your website. SEO specialists and website developers use these guidelines as a code of conduct and adhere to these areas in order to achieve good rankings. Google makes frequent changes to their guidelines in order to enhance the overall user experience. Google’s most recent guideline update includes three core focus areas which website owners must adhere to in order to achieve good rankings. In 2021, Google will enforce three core web vitals including Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). Following these three metrics will help site owners create the ultimate user experience and assist Google in ranking the best pages. So, what are Google’s core web vitals and how can they improve your website? LARGEST CONTENTFUL PAINT (LCP) Google’s core web vitals are all created with the main objective of enhancing the user experience. LCP refers to the loading speed of your website. If your page is taking too long to load, users will become frustrated and you could be faced with a high number of bounce rates. How Google determines this is by how long it takes for the most important or largest piece of content on your page to load, this could be an image or long piece of text. The goal is to have your page loading within 2.5 seconds, this will keep you in the clear and ensure you are providing a good user experience. Anything over 4 seconds is not ideal and will impact your rankings. Remember to always optimise images and large content which could slow your page down. FIRST INPUT DELAY (FID) The first input delay refers to the amount of time it takes for your website to become interactive. When a user clicks on a tab or link, how long your website takes to respond and take action. Essentially FID refers to anything involving user interaction with the HTML components of your website. Google ideally wants websites to have fast website loading and quick responsiveness. If your website is taking too long to respond to users demands, this could again lead to more bounce rates. To have Google’s approval for FID, your website needs to respond under 100 milliseconds, anything over this begins to tamper with your website’s user experience. CUMULATIVE LAYOUT SHIFT (CLS) The final element of Google’s core web vitals to be enforced in 2021 is cumulative layout shift. This new metric relates to the visual stability of your site and how frequently the layout of your website changes. This could occur when you are visiting a website and pop ups, or ads frequently appear on screen. Having too much movement on your page, too frequently could be deemed as frustrating for users and impact their user experience. Referring to Google’s metrics of CLS, your website should score under 0.1 to promote a good page experience. Core web vitals will change from time to time and are never permanent. This is why it’s important to always stay updated with Google’s guidelines and be informed on any upcoming changes. As site owners, it’s vital to keep track of these metrics and still incorporate other key aspects of SEO, such as creating good quality content. Consider all aspects with an emphasis on creating an enjoyable user experience. This will help Google rank the best pages which are not only relevant for searches but are also easy to navigate. Google has not set a specific enforcement date for the new core web vitals however we will be notified at least six months beforehand so we can prepare for the changes.
Most start up businesses today lack adequate funding that could help propel their businesses into the spot light owners desires. The greatest challenge every start up faces is marketing, from funding your marketing campaign both online and offline to setting up the right team that could help bring your business to the right audience. The challenges facing entrepreneurs today sometimes can be very under estimated. The billion dollar question most business owners would be thrilled to answer is; what if you can be your own SEO specialist for the early stage of your start-up? To be your own SEO specialist, you need to be able to manage your schedule to perfection. There are no time for waste, everything you do must be precise and intentional. One of the tragedies of life is to do something perfectly that at the end of the day it shouldn’t be done in the first place. For this reason, every entrepreneur who chose to go DIY must learn the principle of getting things right from the start. Investing your time or money on your website organic visibility must be very well planed from scratch. Most business owners who had to start over with a new domain today didn’t either fully understand what they were doing in terms of the website optimisation or they outsourced to the wrong seo company. Every business owners need to take their online visibility very seriously, by updating their personal knowledge for better results, understanding the advantages and disadvantages of outsourcing your search engine marketing services. From the cost point of view to the experience point of view, you need to be able to know for certainty that you’re making the right decision. How do i become an SEO specialist? Becoming a master of any field need consistency, focus and dedication. You can not master a field without those three criteria. Becoming a specialist in web optimisation therefore require you to invest a significant amount of time reading up on all Google guidelines. You can start with one of the fundamental tutorials published by Google, click here to learn what you need to do to get an head start on search engine optimisation. The process is time consuming and very challenging as Google ranking factor is very complicated. With over 200 algorithmically ranking factors, you can be sure that you are in for a very long all night studies. Going through the process will help your develop a personalised strategy that work best for your business. You will learn about keyword density and how to optimise your web pages for your money keywords without getting penalised by any of the Google’s algorithm. You’ll also learn how to manoeuvre your way around penguin and panda penalty by learning how to build organic backlink and write Google favourite content. There are few reputable website that provide adequate materials on how to optimise your web pages. Websites such as search engine land, can give you tips on how to structure your meta tags, and focus keywords without calling for a penalty from Google. Also, you need to learn how to submit your website to Google for quick and easy crawling and indexing. Learn your Pay Per Click (PPC) In addition to organic search ranking optimisation, you need to learn your PPC also. This is help facilitate your instant visibility on Google and other search engine you wish to use. Paid inclusion programs may include getting paid listings directories, Google Adwords, etc. These types of online marketing will direct targeted traffic to your website and increase your link popularity. When people spend time on your website, it give google bot an impression that your website is valuable and it contains good information that your audience finds to be an interesting read, hence, reason they are spending time on your website. You should also deploy a simple strategy of submitting your website to free local directors too. Some of those local directories like Yelp and true local are very well recognised by Google and getting a backlink from them give more weight to your domain. When submitting to these reputable websites, be sure to write a very well written and meaning long and short descriptions that explains what your business is all about and why you do what you do and why prospect should do businesses with you rather than your competitors. Develop a concise strategy for your organic visibility First rule for 2017 organic visibility; refrain from link exchange schemes and tactics. Your best bet for a steady and long lasting organic ranking would be quality content writing. Create compelling articles from helping other businesses such as yours to teaching unique lessons for the benefit of your readers. By doing so, you will naturally enjoy attention from those who find your contents to be interesting and helpful. They will naturally share your content with other who might be interested or to those who are looking for the type of solutions your content present to their problems. The best way to getting good visibility as far as Google is concerned is by creating great articles. Valuable contents are very difficult to ignore, all you need is one hit and your domain could go viral. Review your backlinks on a daily basis!! There is something called negative SEO. This simply means someone somewhere who doesn’t like the fact that you are ranking higher than him is out to get you. How they do this is by submitting your website to very bad directories and websites such as porn and other malicious, Google flagged websites. You might not have anyone out there to get you, however, it is always wise to conduct backlink audit every now and then just to make sure your website is clean and Google friendly. Last thing i would point out here is to make sure your website is relevant in your local search. Make sure you have a Google place profile and Google plus. Google is becoming more granular and location based search engine. Capture the market
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We effectively provide the following services to customers: 01 Search Engine Marketing: understand business challenges and advise customers on the best approach, and minimise ROI through PPC management. 02 SEO services: delivering targeted audiences to your website with effective optimisation techniques. What we offer to our customers Our team works hand in gloves with customers to identify and understand their challenges to provide long lasting solutions. 1 We make sure your business reach a new audience through a form of paid advertising within the search results of major search engines. 2 we manage SEM online advertising and optimise pay per click campaigns to guarantee they are properly set. 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What you need to know about Search Engine Marketing specialist Search engine optimisation and marketing is the most advanced marketing tool available online for small businesses that are eager to build up a strong market presence. It is a platform that enables one to generate direct leads and referral traffic that will ultimately result in high conversion rates and revenue for his/her website later. An online marketing specialist seems to be the best option for all those small business owners two turn out to be starters in this field. Since the online marketing specialist for small business can handle this job better, this business owners get assured of the result. To do away with the complicated process of search engine marketing, an online marketing specialist is assumed to be familiar with the advanced tricks and techniques needed to drive more potential leads to an online business. 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Due to their efficiency in driving more relevant and quality traffic to your website refined according to the present criteria of search engines, more and more business owners have expressed confidence in the service and ability of an online marketing specialist. The specialist uses both his experience and expertise to ensure that your online business gets a desirable amount of exposure online and survive the high competition in the web world by ranking high on search engines like Google, Yahoo, Bing, Hotbot, AOL, and much more. The aftermath effects of using an online marketing specialist are long term for small businesses. These can be realised better in terms of improved search engine
Christmas shapes the business year and for many businesses determines whether they are going to end up in the black or the red for any given year. So this article focuses on what you can do to cash in big during this critical festive season. I don’t know if you realise but one of the top searched word/phrase online is “Christmas”. So you can see that the market potential for this time of the year is enormous. The word “Christmas” has been searched since September, steadily climbing up the keyword ranking so in actual fact – this year at least, you have the opportunity to present your online business and cash in big this period, so to speak! Christmas is one the holidays that create huge business opportunities for smart investors and entrepreneurs who are ready to grb them while the season lasts and cash in big. From greeting cards and gifts to wears, many products sell very well especially when December 25 is fast approaching. As an entrepreneur, you can make money off of the Christmas season by exploiting some of the business opportunities that come with it. So without wasting time, let’s see how. These days it is very convenient to shop online. It saves you from the inconvenience of going shopping in person. This has made it inevitable for mots business entities to make their presence felt on the internet. Online businesses are using the internet as a potential tool to market their products or services effectively and hence be available to more people and see their turnover and profits increase substantially. One can use various strategies to make their online business incredibly effective and profitable during Christmas season. There are various tools for online business to cash in big anytime, especially during Christmas. How To Optimise Your Online Business And Cash In Big During Christmas Search Engine Optimisation (SEO) Its is the most popular and advanced strategy to attract traffic to your website. It is employing all the keywords and related keywords which one may use to search for a products or services. Inclusions of these keywords ensure that your website would be ranked high by the search engines. Build inbound links, hire a good SEO company like DGreat Solutions. A Search Engine Optimisation company like DGreat Solutions can be an invaluable asset in your online business. They specialise in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for desirable results in any given month. Since this takes a lot of time, effort and specialised knowledge, it can be in your best interest to go to an outside source rather than trying to maintain high search engine positions on your own. This way you will be able to make most of the Pay-Per-Click option and attract thousand of customers to your website then cash in big during Christmas. Make use of public website Christmas is not the time to embark on unaggressive business marketing. To make your presence felt, make sure that you promote your online business by posting forums, blogs, advertisements, group discussions, etc. This way messages circulate faster. Don’t leave any stone unturned, promote your online business aggressively. For increasing the chances of a potential sale, attract as much traffic as possible. Use affordable web host who provides the best services at quite a nominal price range. Article Syndication It is also quite ab effective tool for online business. It helps in building brand awareness. Get a good content and effective articles published on several article directories. This will help you to promote your name, company’s name and anchor link. Respect your customers The key to a successful online business is happy customers. Answer all queries and grievances politely and aptly. Understand your customers’ needs and accordingly serve them. Provide them festive discounts and offers to keep them coming back for more. Don’t expect too much Don’t expect quick returns, it takes time and effort to exploit the online business strategies. Don’t worry, your hard work will pay in this Christmas. Build a list and proceed accordingly. Maintain a record of all those who visit your website often or those who sometime in the past have shown interest in your products or services. Wider selection of payment methods More customers, more varied preferences. Perhaps you get by just well enough with the one or two payment options you offer thorough the year. However, Christmas is the time to step up your game. Remember, people are spending more at the festive seasons, especially Christmas, than during any other time of the year, so they might not feel comfortable paying it all with their debit card. Know your primary market. You need to enable PayPal and credit card payments as these are the most widely utilised online payment methods in the country. Other exciting options are transfers and instalments. Getting all these options up on the site just for a short period can seem like a lot of work. Observe competition There are no better practical examples to study than your competitors. Check their website, campaigns, sign up for their email campaigns, watch them on social media. Take note of their strategies, designs, ideas, and so forth. Do not let any details slip away. Knowing what your competition is doing is the most important step to cash in big during the Christmas Season. Evaluate Once you gather all the data and the holidays are over, do not let them collect dust. Sit down and start to evaluate. Create a chart and compare your competitors against each other as well as against your marketing efforts, and review the data collected by Google Analytics. Assess your gains and losses and identify your strengths and weaknesses. These results will be invaluable in building a stronger business and more efficient communication strategy. Conclusion All in all, the Christmas season will get busier and busier, there is no way around it. To cash in big, prepare as
SEO Blog Post There are millions of blogs on the net and you may face a lot of competition in your niche. For your blog post to stand out from competition, your title needs to be optimised for both the search engines and visitors. A boring title won’t capture much attention an da title that doesn’t content the keywords people are searching for won’t get the search engines to index your content either. Before your invest time and money into your blog post, you need to know how to write your blog post titles correctly. How to Create Optimised Blog Post Titles that Attracts Visitors and Search Engines How to create captivating titles visitors love. This can either be done before or after writing a blog post. The best thing to do is to create a title before you begin writing the content and then edit it after you have completed the post. Always chose a title that give insight into the content and the end result your readers would get. This is because visitors and search engines love your blog post titles. This is only one example of how to attract visitors. Some other ideas may include: Asking a question, i.e. “Why should you write captivating blog post titles?”. Make a controversial statement, i.e. ” Link building myths debunked”. Create a list, i.e. “7 ways to write great blog post titles”. Use action verbs, i.e. “Discover how to write great title for your blog post”. How to create optimised titles search engines love. Remember that if you if you write a captivating title and no one sees it, it will be a waste of time. You need to drive traffic to your blog post. One of the best and easiest ways is to simply include your main keyword within the title meta tag and create a well written description for your meta description meta tag. The title description meta tag is what a person first sees listed in the search engines results page after doing a search on your keyword. The description meta tag is what they read about the page under the title in the search engines. Example 1 If your title is “7 steps on how to build a blog” and your main keyword phrase is “build a blog” place this phrase at the beginning of your title because search engines give more weight to keywords placed at the beginning of the title tag. So your final title could be edited to say: “Build a blog in 7 steps”. Example 2 If you Google the blog post title ” How to choose the right niche to start an online business” you’ll notice that the title of the post will appear the way it was written. However, if you look at the top blue line of your browser you’ll notice the title meta tag is written “Start an online business – How to choose the right niche” because the main keyword phrase is “Start an online business.” If yo implement the steps mentioned above you’ll not only attract visitors from the search engines but get them to read your blog posts as well. How to Optimise your Post for SEO Many bloggers fail to take advantage of the enormous marketing potential of their blogs. By providing fresh, relevant content and performing basic blog post optimisation, you can take advantage of the many benefits blogging offers. Below are some search engine optimisation times to help get your blog noticed. Utilise keywords throughout your post. Once you have tagged a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places: Title. Headings and subheadings. Introductory sentence. Concluding paragraph. Anchor text ( text you hyperlink to other related pages on your site). Title tags and meta descriptions. A word of caution. Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalised by Google. A couple of strategically placed keywords will do the trick. Optimise your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo. Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or FEEd subscription buttons and offer viewers the ability to subscribe to your post via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content. Use social media to broaden the reach of your blog posts. As a small business, you may be utilising Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time! By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates. Tips on how to effectively use SEO keywords in every blog post. One thing is still certain, you need to use long tail keywords in all of your blog post. So go ahead and start your SEO keyword research. Your