Get Free Consultation

Google algorithm updates, what content survives and how to prepare.

Google Algorithm updates aren’t always predictable and as SEO specialists this is something we have become accustomed to. One of the best tips we can share with you is to always expect the unexpected and always be as prepared as you can possibly be for the next Google Algorithm update. Although there are frequent changes being made, there are steps you can take to keep your website within the safe zone. Being one of the biggest factors of SEO, creating valuable content is one way you can ensure you survive the next Google Algorithm update.  After years of experience monitoring the updates and adhering to them, we’ve established what content can keep you afloat. Here’s our top tips!


We understand creating content isn’t always the easiest of tasks, especially when you are managing other aspects of your business. However, when you do create content, it’s important you only produce exceptional quality content which will be interesting for your audience to read. Avoid writing numerous pieces of content which lacks in quality just for the sake of creating content. Ensure the content is well-written with no grammar or spelling errors.  You don’t have to be a professional writer to create good pieces of content! DO NOT copy content from other websites or blogs. Be original and showcase what you know and can provide. Not only will your audience appreciate this but so will Google crawlers checking for duplicate content. If you want to be Algorithm Update Proof, this is the way to do so!


Do you know exactly what your audience needs? Learn about them! Take time out to think about who your typical clients/customers would be and the content you think they would be more inclined to spend time reading. What questions would they ask? The more time which you invest in learning about your audience, the greater equipped you will be to create content for them. The more you can appeal to your audience; the more people will recognise your brand and appreciate your content. Understanding your audience is the key to creating exceptional content which Google will always appreciate regardless of which updates come into play.


One of the biggest factors which the Google Algorithm is essentially put in place to monitor is how well website owners cater to their audience. When you are creating content for your audience always consider what they actually would want to see or read. You need to first of all understand your audience as we have mentioned above, and then be able to predict what they would like to know about your industry. You could consider turning some frequently asked questions into content pieces and further educate your audience on topics you have an in depth understanding of. The best way to stay ahead of the Algorithm is to always keep user experience top of mind. Develop the trust of your audience by providing them with valuable content.


The golden rule when writing content is to ALWAYS keep your audience in mind. Those who read your content are the people who most likely will become your clients or customers. Whenever you write content, you have the opportunity to showcase exactly what you know and how you can provide solutions to their problems or the answers to their questions. The content you create is for your audience, so it should be apparent that they must always be in mind throughout the creation process. Content which is purely driven to appeal to the audience will always succeed throughout Google Algorithm updates.

In order to survive Google Algorithm updates, it’s important to always ensure you provide your audience with an exceptional standard of content. Keep up to date with Algorithm changes and make your audience a number 1 priority when writing content. For assistance with your SEO, talk to our expert team at DGreat Solutions today.