Digital Marketing is an artwork which involves incorporating various methods to promote brands. One of the most important elements are social media marketing and search engine optimization. Though they are two different concepts they are highly interlinked. Both the channels are highly interlinked in a customer purchase journey. Why is social media Critical for SEO? Though social media posts might not impact the websites performance it does impact the ranking in the search engine. The various social signals that could help rank them comprise of comments, signs, views, likes, posts, reposts, links, and backlinks. Likes Google gives leverage to links that people share on public pages as it shows that the content is relevant and interesting. Moreover, it also helps invite more viewers to drop by on their most active platforms Reposts Search engines like google give an important sign to repost as it is an efficient promotion strategy. Hence the call of share and save against posts on the content posted. Hence, it is quite clear it helps in building social media backlinks by the user- generated content or the own posts. Doing your own posts also regularly helps the consumers brand aware of company. Moreover, replying to the comments and questions brings in the advantage of social media presence and amazing positive interaction experience for the customers. Using social media to Boost SEO To leverage SEO performance, finding the sweet spot where content marketing, SEO, and social media round off together is an important element. Using the strategies mentioned below social media can be used to increase the website visit and traffic and optimize SEO. Increase Online Presence, Brand Awareness and Positive Mentions “Eye catching” is the word when someone wants to remember your brand. Try setting yourself apart from the competitors and do posts and targeting that is memorable. Increase your presence online. Try having more posts, blogs, and contents around your social media space. Keep it all branded without background, media content, cover pictures. For the remembrance and memory apply uniformity around the posts, the descriptions and the branding style, material. Brands which have strong social media presence and respond highly to consumers generate a positive experience for consumers and eventually an increase in overall satisfaction.Google also pays to the context of engagement online as a brand should be ranked for a positive experience and not a bad one. Focus on what you are getting ranked for and not only the high-ranking in-search engine. Seek to tailor the message as per the platform you are using for maximum success based on the audience you are engaging. Create Link Opportunities from social media It is one of the most difficult one to achieve as it is not the implementation that is hard but a third party/person taking an action. It solely depends on a recipient’s perspective of whether they want to reference or not. It’s more of a thing where in you relying on social media to promote the content of yours and make people aware of it. It could also involve using user-generated citations tagging the brand to blog posts using your business website URL as a reference to buy the product or the service. A link on Facebook cannot be considered as a backlink but if you follow the link through it takes you to the original post and hence the link on social media led to brand awareness to drive traffic on the website. Build Partnerships Though sharing posts on the social media is an important element but using to build partnerships with influencer and bloggers. As the authentic use of social media has been to build relationships among people hence it is very difficult to get organic audience from social media. There are few kinds of partnerships you can be engaging with: Brand Advocates: The active social media fans who are loyal to the brand and would promote you for free.o Influencers: Organic and paid influencers both play a role while paid influencers can help create more awareness if they have high number of influencers, while the organic influencers are those who have a genuine interest and expertise to specific areas. So, any rankings, endorsements from either of those would add to the brand value. Strategic partners: The influencers who are expertise in your niche and are willing to co-partner to create content and tap into the audience with marketing opportunities. Establish Authority The goal of any social media marketing, affiliate or content marketing is to bring it back to the primary source that is invite traffic to the website or optimize SEO. It is to establish that even though Facebook, Twitter isn’t a part of Google’s Search Engine formula it helps you win trust, create awareness which eventually leads to winning audience and reaching wider audience. Other than the social media also make sure to invest in the domain and proper layout of the website as it can help google keep you in site and appear in search. Make sure to use google analytics to track other resources and to study and to control the time, day of posts to maximise the impact. Boost content Lifespan and Engagement Keep sure the content is engaging as if that’s not the case people are not going to be interested. As the content needs to serve the audience needs so that they get engaged with it and hence follow it. But also remember no matter how good and amazing the content if there are no visits as people are not finding it, it’s not serving the purpose. So, share your content on social media such that people spot your brand and hence visit your website. Tips to planning the content are Connect by sharing stories, be entertaining, spot on to educate with a fun facts, Help present solutions from real scenarios. Hence, applying the above stated strategies could help rank your website and optimise your SEO by use of social media platform. Try using hashtags and keywords in the captions, descriptions as social media page may get
What is SEO? How it works? SEO stands for “Search Engine Optimization”. It is defined as the science of improving site visibility when people search around for a business service or products in the common search engines like Google, Safari, Bing, etc. Better visibility means higher ranking in the search results which in return means better chances of attracting customers and prospects to the business.The key difference between SEO and paid advertising being it involves “organic” ranking, i.e., the results aren’t influenced by paid advertising. It works by optimizing results based on the content and you can’t pay to be on top of the result. It requires lots of work from SEO specialists like keyword research, optimizing content, optimising page title, meta description and many more. How to do SEO for small business? Small Businesses have their own set of problems and challenges as they are competing against a lot of other small businesses along with big publishers and brands. Moreover, they do not have a dedicated team of SEO and budget unlike the larger rivals. A few points to consider while doing SEO for small businesses: • Spot the main services and problems you solve for customers by determining the need when, where and how they need it.• Fix the technical issues around the website and make sure there are no problems like speed, user interface, broken links, and duplicate contents around so the search engine can work well, crawl and find the information when and if required.• Optimise pages, meta description, body content, internal links.• Do competitor analysis and perform better than them• Polish the content on the page so the main keywords are the area of focus on the webpages of the website• Get cited and linked to few local relevant places on the web• Bank Links from the business you are linked to• Start posting blogs focusing on main keywords but make sure when you write they look very natural. How to improve the SEO? • SEO helps find the most relevant information matching the users search term. Try ranking better by understanding the customers search and improvising the SEO as required.• Understand your customers: Try understanding their search pattens and interpreting the keywords which they might search for if they want a service or product from us.• Use popular keywords: As you understand the keywords that would be highly relevant to our business or terms, they would use in case they need service. Try inputting them in blogs, pages, meta description, image etc.• Keep refreshing the content by adding in more blogs, customer reviews, any additional services, or products you might be selling• Try using meta tags in your website page coding• Stay up to date with latest SEO technologies- search engine technique, new keywords lookout)• Try getting citation and backlinks from highly ranked websites. How to make my website SEO friendly? SEO friendly website have few sets of capabilities which is technically sound, user friendly and search focused. The website needs to be well structured to make sure that search engines can spot you, crawl and find the relevant information on your website.The few things that really matter are:• Setting up a google search console to track the websites organic performance by checking for speed, website errors and keywords we can rank for.• Setting up Ahrefs Webmaster Tool, a tool to improvise the organic search traffic and website’s SEO performance as it monitors website and issues report with SEO issues on the website.• Creating and submitting a sitemap – to search date and content efficiently.• Create a robots. Txt file to inform the search engine which part of website to crawl and not crawl.• Website is both mobile and desktop friendly• The interface is user friendly, and the website loads fast.• The website should be HTTP which defines it as secure, and you need to buy an SSL certificate for it.• Choose right keywords to attract and rank for in the search traffic potential• Try matching the intent and spot on the right keywords which a user may find for• Try to rank for keywords with less keyword difficulty (spot them using SEMRUSH)• Try getting backlinks along from unique domains• Keep your content exciting, interesting, up to date and useful. How much do I pay for SEO service? The cost of the SEO in Australia ranges from $2500 AUD to $10k per month based on the needs and the project budget and scope. SEO is not a one-off investment there is a continuous need to keep working. A SEO specialist has a lot of areas that it must keep looking at: Keyword research, competitor research, website Audit, suggestions for Technical SEO, Link building and many more needed around the place. SEO is an investment that will benefit you over years and it adds value and needs to be continuously worked upon. As its said, Cheap SEO is cheap for a reason and cleaning up that mess sometimes cost more, so always find a dedicated SEO specialist to help you. SEO if done well by reputable SEO agency or marketing agency with SEO specialist will help build up slow and steady. We at DGS Marketing have dedicate SEO Specialist to help the business with all the needs. We cater to different businesses from small, medium to large business, new companies to already existing. Please contact us at 1300 955 184. How to find blog topics for SEO? Blogging is amazing for SEO, but it also must be something interesting and useful with high relevancy and should coincide to what consumers or customers want. The tips to finding blog post ideas are: • Take down the questions the customers ask: Remember you need to provide the information in a selective way wherein you must still make sure the company’s business tacts stay under cover.• Ideas from Sales Team: As the sales team directly interacts with the consumers and customers and come across a lot of topics that are not available on the website and you could write details on
BENEFITS OF FACEBOOK SHOP FOR BUSINESS
Created with the intent of simplifying the process of selling and purchasing products online, Facebook Shop is a common favourite amongst both business owners and consumers. With many businesses currently struggling and forced to close their physical shopfronts, taking their business online and utilising social media has been their saviour during this difficult period of time. Facebook provides small businesses in particular with a convenient method to do so. Even if you don’t have a website, you can still conveniently sell your products online to consumers via both Facebook and Instagram, as long as you have a Facebook Business Page. Facebook Shop has made the intention of buying and selling, quick and easy. So how can Facebook Shop benefit your business? IDEAL FOR IMPULSE SHOPPERS In the words of Facebook “users can enjoy the experience of shopping, not the chore of buying” and for impulse shoppers, Facebook Shop is the ideal tool to make purchases. Impulse shoppers see a product they find value in and want to make the purchase as quickly as possible, buying right in the moment. Facebook Shop caters perfectly well to this customer base and has proven to work effectively for many businesses. As Facebook Shop is also linked to Instagram, you can easily set up Instagram Shop in the same process. Share an image of a product, tag the items and your audience can easily tap the image to see details of the product. They can then click a direct link which will take them to the product either on your Facebook page or website to make the purchase. The process is simple, fast and makes shopping much more convenient. FREE TO SET UP AND EASY TO USE Another great benefit of Facebook shop is it’s free to set up and incredibly easy to use. There are simple instructions provided by Facebook which assist businesses in setting up their online shops. All you are required to do is choose the products you wish to sell and add them to your online catalogue. Page owners can then customise their shop in order to suit their brand, then link the shop to their eCommerce platform in order to make the purchase or they can purchase directly from Facebook. List all product features of your item and any other important information regarding your business. Facebook Shop replicates a real-life store where you can send messages to the shop and ask questions regarding specific products. Within a few clicks you can create your online store and begin sharing your products with the wider Facebook and Instagram community. SELL YOUR PRODUCTS ONLINE WITHOUT A WEBSITE One of the best features of Facebook Shop is business owners can sell their products online without having a website. If you’re relatively new to the online world and haven’t had the time or money to invest in a good website, you can opt to simply create a Facebook Business page and then utilise the shop feature. This will work exceptionally well for businesses who have a significant amount of their target market on Facebook already. Once you have added your products online you can easily share them amongst your followers in order to promote them and attract potential buyers. There’s no denying that one of the keys to keeping your business afloat during these uncertain times is to establish an online presence. For newcomers to the online world, creating a Facebook Shop is a great place to start and easily sell to consumers. The introduction of Facebook Shop has assisted business owners across the globe in providing a seamless shopping experience for consumers. Not only does it assist shoppers with their shopping experience, but it also assists business owners in their ability to conveniently sell products to their target market. Facebook Shop is a cost effective, easy to use platform for business owners to sell to consumers with or without owning a website. If you’re seeking social media assistance, contact the team at DGreat Solutions today to find out how we can help!
Google Algorithm updates aren’t always predictable and as SEO specialists this is something we have become accustomed to. One of the best tips we can share with you is to always expect the unexpected and always be as prepared as you can possibly be for the next Google Algorithm update. Although there are frequent changes being made, there are steps you can take to keep your website within the safe zone. Being one of the biggest factors of SEO, creating valuable content is one way you can ensure you survive the next Google Algorithm update. After years of experience monitoring the updates and adhering to them, we’ve established what content can keep you afloat. Here’s our top tips! ALWAYS CREATE EXCEPTIONAL CONTENT We understand creating content isn’t always the easiest of tasks, especially when you are managing other aspects of your business. However, when you do create content, it’s important you only produce exceptional quality content which will be interesting for your audience to read. Avoid writing numerous pieces of content which lacks in quality just for the sake of creating content. Ensure the content is well-written with no grammar or spelling errors. You don’t have to be a professional writer to create good pieces of content! DO NOT copy content from other websites or blogs. Be original and showcase what you know and can provide. Not only will your audience appreciate this but so will Google crawlers checking for duplicate content. If you want to be Algorithm Update Proof, this is the way to do so! UNDERSTAND YOUR AUDIENCE Do you know exactly what your audience needs? Learn about them! Take time out to think about who your typical clients/customers would be and the content you think they would be more inclined to spend time reading. What questions would they ask? The more time which you invest in learning about your audience, the greater equipped you will be to create content for them. The more you can appeal to your audience; the more people will recognise your brand and appreciate your content. Understanding your audience is the key to creating exceptional content which Google will always appreciate regardless of which updates come into play. PROVIDE YOUR AUDIENCE WITH VALUE One of the biggest factors which the Google Algorithm is essentially put in place to monitor is how well website owners cater to their audience. When you are creating content for your audience always consider what they actually would want to see or read. You need to first of all understand your audience as we have mentioned above, and then be able to predict what they would like to know about your industry. You could consider turning some frequently asked questions into content pieces and further educate your audience on topics you have an in depth understanding of. The best way to stay ahead of the Algorithm is to always keep user experience top of mind. Develop the trust of your audience by providing them with valuable content. ALWAYS WRITE CONTENT WITH YOUR AUDIENCE IN MIND The golden rule when writing content is to ALWAYS keep your audience in mind. Those who read your content are the people who most likely will become your clients or customers. Whenever you write content, you have the opportunity to showcase exactly what you know and how you can provide solutions to their problems or the answers to their questions. The content you create is for your audience, so it should be apparent that they must always be in mind throughout the creation process. Content which is purely driven to appeal to the audience will always succeed throughout Google Algorithm updates. In order to survive Google Algorithm updates, it’s important to always ensure you provide your audience with an exceptional standard of content. Keep up to date with Algorithm changes and make your audience a number 1 priority when writing content. For assistance with your SEO, talk to our expert team at DGreat Solutions today.
5 MOST COMMON SEO MISTAKES___
As digital marketing specialists, we encounter many websites which demonstrate poor search engine optimisation qualities. More often than not, this is as a result of business owners hiring inexperienced SEO specialists or they have attempted to enforce their own tactics without enough knowledge. SEO is not as simple as some may perceive it to be. There are many rules and guidelines which must be followed to ensure websites are providing useful information to their audience. If SEO is attempted by someone with minimal knowledge within the field, you could experience a negative backlash from search engines, resulting in your online reputation being tarnished. With extensive knowledge in the digital marketing industry, we’ve identified 5 common SEO mistakes so you can avoid them. 1. RANKING FOR THE WRONG KEYWORDS A significant element of SEO is your keyword strategy. Ultimately, this is the basis of SEO and determines the quality and quantity of traffic to your website. We often witness websites which are ranking for keywords which are not relevant to their industry or are too generic to be ranked. This is not beneficial for your SEO and will not provide your website with any value. It’s important to conduct research within your industry and devise a strong keyword strategy which targets your ideal target market. Think about the types of searches your ideal client/customer would make, try to incorporate this into your keywords. Ideally, the longer and more specific your keywords are, the greater your chances will be to rank. If you are a local business, incorporate local phrases or keywords into your strategy. The goal is to rank for keywords which generate the greatest number of searches with the least number of competitors. 2. NOT INCLUDING TITLE TAGS/META DESCRIPTIONS Optimising your website for SEO isn’t just about including your keywords throughout your written content. There are many other factors which influence your rankings and how search engine crawlers filter through relevant information on your pages. You must include relevant title tags and meta descriptions on each of your pages to ensure crawlers can accurately analyse the content on your pages and rank it accordingly. Without title tags and meta descriptions, crawlers are unable to read your content and determine whether or not it is useful for your audience. 3. WRITING POOR QUALITY CONTENT Posting poor quality content to your website can be seriously damaging to your SEO. Content which is considered ‘thin’ meaning it’s too short in word count, poorly written or unoriginal, can impact your search engine rankings. Google favours content which can provide searchers with value and isn’t just written purely to increase its website’s rankings. If writing blog posts isn’t your forte, you could invest in hiring a copywriter to create content for you on a regular basis. This will ensure your content is of a high standard and meets SEO guidelines. When writing blog posts, aim to have a word count of at least 600 words to ensure your content isn’t too thin. Avoid plagiarism at all costs and write content which is insightful and provides value to avoid being penalised by search engines. 4. NOT OPTIMISING YOUR WEBSITE FOR MOBILE Over half of all search volume results come from smart phones. This means the optimisation of your website on mobile is just as important as it is for desktop. Most of us now tend to search for items or services we need on our mobiles and if your website is not responsive or takes too long to load, you could lose a significant amount of business. Not only is it frustrating for searchers, search engines use mobile responsiveness as a method of ranking as they aim to provide a seamless experience possible for searchers. Check the responsiveness on your website and click through each page to ensure everything is running efficiently. You can test your mobile speed by using Google’s PageSpeed Insights tool. 5. IGNORING SEARCH ENGINE UPDATES One of the most important things to consider regarding SEO is the frequent updates which are made to search engine algorithms. Algorithms are consistently updated to ensure websites are providing valuable information and adhering to their rules and regulations. If you are not abiding by these updates, your website could be penalised, and you could lose your top-ranking position. Ensure your website is always updated to reflect new algorithm updates and maintain your positive SEO. SEO is an intricate technique to master and without correct knowledge and implementation, your website could suffer. Ensure to avoid making the common mistakes listed above to maintain your search engine rankings. Need help with your SEO? Talk to our expert team at DGreat Solutions today.
You can spend hours upon hours implementing SEO tactics, have amazing Google rankings but the second you disobey Google’s ranking factors, all your countless hours of hard work can be reversed. As we all know, Google’s algorithm is constantly changing which makes our job as SEO specialists slightly more tedious. Changes to algorithms can greatly impact businesses and their revenue which is why it’s so crucial to always keep updated. Change is inevitable and something you must be accustomed to especially within the online world. The best thing you can do is stay in the loop and learn how to best prepare for the changes which do occur. We have identified five common negative Google ranking factors and how you can manage them. DUPLICATE CONTENT There are various definitions of what duplicate content can be perceived as by Google. The first form of duplicate content is essentially reproducing content which is already visible on other websites. The second form of duplicate content relates to your own website and having the same content shared across your own domains and URLs. To resolve this issue, ensure you have only one domain name and set up 301 redirects to combat this in the event you do have duplicated content within your own website. Also remember to always keep your content original and relevant to your audience. DUPLICATE META INFORMATION Similarly, duplicated meta information can also be detrimental for your SEO. You should always ensure each of your web pages its own individual meta descriptions. Having duplicate meta descriptions may not directly impact your SEO rankings however they do impact your CTRs (click through rates) in search results. Google prioritises content which has high CTRs which leads to higher rankings so ultimately meta descriptions really do matter. To avoid any issues with duplicate meta description, always keep your meta descriptions as unique and original as possible. TOO MANY OUTBOUND LINKS Having outbound links on your website can be beneficial for your SEO, however having too many can decrease your website’s credibility. By having too many outbound links, this can potentially be viewed by Google as ‘black-hat SEO’ tactics which are unethical and can damage your reputation. The best way to avoid being penalised for having too many outbound links is to always use outbound links in moderation. PAGE LOADING SPEED Page loading time is so important because it directly corresponds to the user’s experience. Google rewards those who make extra effort to ensure their websites are functioning efficiently and have good page loading speed. A website which takes too long to load, is at risk of enduring high bounce rates. You can test your website’s speed by using Google’s Page Speed insights. This will reveal which speed your website is currently tracking at on both desktop and mobile. If your website is falling within the red zone, you will need to make changes to increase your page loading speed. Simple changes such as optimising large images can significantly improve your loading time. LOW DWELL TIME When SEO specialists refer to your website’s dwell time what they are referring to is a metric created by Google which measures user engagement. It includes the time each user spends viewing your website, bounce rates and CTRs. Having a low dwell time reflects poorly on your website and it can impact its ‘user friendly’ element. Ideally you want users to be engaged the second the click on your website and find value from the content you provide, being able to easily click through each page. The best way to avoid any discrepancies from Google for having a low dwell time is to ensure your website is easy to navigate, it is optimised for an enhanced user experience and provides valuable content. Google has an endless number of ranking factors, each aimed at providing searchers with the best websites possible to answer their queries. If you don’t adhere to these ranking factors, you can lose all the hard work you have invested into your SEO almost instantly if you do not resolve the issues which have been brought to light. By addressing the five ranking factors stated above, you maintain your SEO and avoid being penalised by Google.
USING FACEBOOK LIVE TO CREATE CONTENT
If you’re struggling to consistently create good quality, informative content on your social media accounts, the live feature may be your solution. Going live is essentially a live stream video where you can film yourself in real time and communicate with your audience. There are a number of benefits you can obtain by using the live feature and it’s a great way to relate with your audience and reveal the face behind the brand. The live feature is most popular on Facebook and Instagram with more and more businesses utilising the feature as it provides a fast way to communicate with your audience and alert them when you have new announcements. WHY USE FACEBOOK LIVE? One of the biggest advantages Facebook Live provides is that you can stream yourself instantly and discuss important topics, without needing to create content or postediting. We spend a significant amount of time planning and creating content in order for it to be flawless for our viewers. With Facebook Live, there’s no chance to refilm what you’re discussing even if you make an error. It’s raw and real and you’ll find your audience will appreciate its authenticity. Another great benefit is your audience can ask you questions whilst you are streaming. This drives higher engagement levels as the audience can see you are active and know if they ask questions throughout your live stream, they will have a fast response. When you use the live feature, you have the ability to demonstrate your knowledge in your field, your audience can watch as you answer a number of questions and show your level of expertise. Not only will you demonstrate your expertise, but you can actually show your audience who you are and what you stand for. If you audience can physically see you and hear you, they are more likely to trust you and your brand. HOW TO PREPARE FOR YOUR LIVE VIDEOS Although Facebook Live is a live streaming feature, you can still take steps to prepare so you can feel confident when going live. You don’t have to prepare an entire speech to read out to your audience, however it’s a good idea to take notes and have somewhat of an agenda do discuss. Remember you can’t edit the video once it has been streamed so planning to some extent would benefit you greatly. Think of content ideas which would be relevant to your industry. You could use live streaming as an opportunity to show behind the scenes of your workplace, introduce your team or share a preview of upcoming business ventures i.e. new stock or products. You can also use Facebook Live as an opportunity to answer any frequently asked questions you may receive and potentially ask your audience questions which could help develop your business. Above all, ensure you have a stable internet connection, so your video doesn’t drop out or disconnect whilst you are live. Complete a test run of your microphone and video to ensure you can be heard and seen clearly. PROMOTE WHEN YOU WILL BE GOING LIVE Lastly, communicate to your audience when you will be going live! If your audience are aware of when you will be speaking on Facebook Live, they will be more likely to tune in and listen to what you have to discuss. You can promote this across your social platforms or send out emails. This would be especially useful if you are releasing new products or services and are planning to discuss them via live stream. Be conscious of the times you decide to go live, it’s best to go live outside of standard office hours so your audience actually have time to watch your video. Facebook Live is a beneficial tool which business owners can use as another method of fast and convenient content creation. If you’re looking to build your brand and reach your audience on a more personal level, getting in touch with DGreat Solutions is the ideal way to do so.
Creating a successful link building strategy is imperative when devising a strong SEO strategy. If you’re outlaying money for SEO and not seeing any results, or perhaps your website traffic and search engine rankings are decreasing, it could be as a result of poor-quality links. Good links can bring a vast quantity of traffic to your website directly, boost your Google rankings and can greatly benefit your business. Links were essentially designed to direct people to pages which may be beneficial for them. No matter how frequently search engine algorithms change, link building is a practice which remains a priority for search engine crawlers. If you incorporate this into your strategy, you will notice a significant increase in positive traffic to your website. After years of implementing SEO tactics, we’ve narrowed down our best tips to help you create the ultimate link building strategy. RESEARCH YOUR AUDIENCE One of the most important things to consider when building a link strategy is that people physically link sites. This means you need to be creating content which provides them with enough value in order to be prompted to share your links. Research your audience and compile a list of topics which would inform or educate those who may be interested in your niche. Regardless of whether you’re creating content just for SEO purposes or not, it’s important to spend time creating appealing content. Poor content will not prompt other website owners to share your links and creating good content without link building is virtually useless as it won’t be visible. Research your audience thoroughly and start creating insightful pieces of content. DISCOVER CREDIBLE AND RELEVANT WEBSITES FOR YOUR LINKS After researching your audience, you can now begin seeking out websites which you could benefit from having your links shared on. This provides you with the opportunity to boost your content’s visibility using other websites. You may want to begin researching businesses within the same niche as yours and who may have already shared similar links. Ensure the sites you have selected are reputable and have good domain authority. By having your links shared across sites with low domain authority, this could be detrimental for your website and its rankings. REACH OUT TO YOUR DESIRED WEBSITES Your next step should involve sending outreach emails or contacting prospective website owners. If you are sending out emails, ensure to personalise each email and try not to appear as if you are sending the same email to hundreds of other site owners. Be sure to introduce yourself, your business and connect on common grounds. Try to build a relationship where possible and always remain authentic. You must be convincing and demonstrate how by linking to your website, their audience will obtain great value. Provide examples of some of your previous work and suggest some topic ideas which both of your websites could leverage. Avoid contacting website owners from fields which are polar opposite to yours, you will not benefit from having your links shared across sites where their target audience has no desire to visit your site. USE SOCIAL MEDIA TO PROMOTE Social media promotion is another link building strategy which often results in success. The more you promote your content, the more likely people are to view it, see value in it and promote it. Twitter, LinkedIn and Facebook are great social media platforms to distribute your links and encourage your followers or friends to share them. By using these platforms you can reach a greater audience and perhaps appeal to those who don’t typically fall within your target audience, however value the content you are producing. FOLLOW UP WITH WEBSITE OWNERS Finally, it’s absolutely crucial you keep track of all the links you have been building and to which websites they are distributed across. This continues strengthening your relationship with the site owner and provides you with an opportunity to have your links continuously shared. You should also check from time to time if your links are still visible. If they are no longer visible, you may want to contact the site owner to understand why this has occurred. Whether you need to simply have the links reshared or perhaps you need to create something new, frequent check-ins means you are staying on top of your link building strategy. Having a successful link building strategy will greatly impact your SEO. Benefits will include receiving good quality traffic to your website and increased search engine rankings. Taking time out to thoroughly plan your link building strategy is one of the best ways you can achieve great SEO. For assistance creating a link building strategy, contact the team at DGreat Solutions today.
Since the first initial outbreak of COVID-19, the number of people conducting online searches has risen drastically. With many businesses forced to close temporarily and faced with an uncertain date of return, many were forced to rethink their entire marketing strategy. Those who kept afloat, did so because they already had a strategic digital marketing plan in place and established a strong online presence. As difficult as it was for the world to adjust to the rules of isolation and social distancing, these businesses were still able to operate even without a physical shopfront. Just as Australians appeared to have a grasp on the outbreak, we’ve now seen some cities face a relapse and unfortunately are now back in lockdown. Is your business prepared for the event of another outbreak? With such a significant number of consumers now utilising search to find products or services they require; this provides you with an opportunity to push your business through COVID-19 and come out on top. Your #1 priority when recovering from the aftermath of COVID-19 should be implementing SEO in order to remain current and hold your visibility in searches. LOCAL TO GLOBAL SEARCH Having an online presence provides you the opportunity to reach consumers on a local or international scale. Regardless of the size of your business and whether you operate solely from one location or on a global scale, you need to ensure your website will appear in relevant search queries. If you are a local business, it’s important to have your Google My Business page enabled, with your correct contact details so you appear in relevant local searches. Consumers are more inclined now to support local business and by working on your local search visibility, you can ensure you are front of mind whenever they seek assistance from a trusted brand. SEO WILL HELP YOUR BUSINESS IN THE LONG RUN Although SEO isn’t an overnight solution to your marketing concerns, SEO will lay down the foundation for success for when society normalises again. Most importantly, the rankings you earn now, can still benefit you in years to come. Even if people aren’t able to physically use your services, they can still rely on your brand to provide useful tips or suggestions. Any SEO tactics you implement now, will benefit you in the long run. And the more SEO you do early, the greater results you will have in future. Perhaps your optimising your website to promote a better user experience, again, this will only bring forth more added benefits for your business. Remember, even if customers aren’t buying or using your services right at this moment, you have the ability to develop your brand and earn their trust. CONTENT TO INFORM Studies reveal consumers are 48% more likely to buy from a brand one week after reading their educational content. If you aren’t already writing informative pieces of content to educate your target market, you need to! Each piece of content you create, optimise and publish now will assist your business with SEO now and in the future, building upon your credibility and brand knowledge. You can also edit your previous content to reflect your current situation. When creating content, ensure it is valuable for your target market, be consistent when publishing content and include internal and external backlinks where possible. SEEK ASSISTANCE FROM SEO EXPERTS If you’re new to SEO, it’s important to do some of your own research into SEO best practices and how you could create your own strategy. By seeking the advice of an SEO expert, you can determine the current state of your website and whether or not any changes need to be made. They can assist you with competitor research and essentially take care of the more difficult elements of SEO. Hiring an SEO expert will ensure you are maximising your search engine potential and can obtain as many leads as possible to your website. Looking back over 2020 so far, we can certainly agree we’ve all had a feeling of uncertainty in one way or another. By implementing SEO into your marketing strategy, you can at least guarantee your online presence and prepare your business for the day when we return to a normal way of living. If you require assistance with your SEO, contact DGreat Solutions today for your free digital marketing strategy.
As much as we all love to utilise free advertising on social media, it can be challenging to obtain visibility. Your competition is much greater with organic advertising and essentially you need to work much harder to have your posts seen. Facebook ads are an ideal way to learn more about your target market and attract more leads to your business page. Businesses thrive from using Facebook due to its exceptional reach and targeting capabilities. We list below 5 ways of generating more leads using Facebook advertising. Targeted ads Facebook provides users with an extraordinary level of targeted marketing. Facebook Ads Manager enables businesses to create ad campaigns which target a variety of audiences based upon their marketing objectives. With the ability to target users based upon demographics such as their location, career, income, gender, age, and interests. This assists businesses to target a variety of audiences, test them, measure the results and determine which audience group generates the most leads. You also have the option to create a reach campaign, where you have the ability to target the maximum amount of people possible. Free promotions We all love receiving things for free, creating an ad which promotes a free item or service is an effective way to capture Facebook user’s attention and obtain more leads. When deciding what to offer your prospects for free, think about what your target audience would find useful. Think outside the box and be unique with your free promotion. Whether it be an e-book, consultation or free product to try, you want to use the free offer as an introduction to your products or services and prompt them to seek your assistance further. The aim is to demonstrate your expertise in your industry and how you differ from your competitors. Include a CTA (call to action) in your free promotion which prompts users to include their contact details. This will allow you to add them to your client database or email marketing platform to follow up with them in future. Video ads Facebook videos are highly effective, especially when used in ad campaigns. Video ads provide businesses with the opportunity to create informative and engaging content which encourages users to use your services or buy your products. It’s important to create high quality videos, including a CTA such as ‘call us today’ or ‘book a free consultation’. Mobile friendly videos generate higher engagement, so always remember to ensure your videos are optimised for mobile. Visual content is crucial when creating Facebook ads, 85% of videos watched by users, are viewed without sound. Consider having subtitles throughout your video ads to cater to this. Also keep your videos short and sweet, video ads under 60 seconds are ideal. Anything longer than this and it becomes harder to keep the attention of your viewers. SMS & Messenger Another tip for generating more leads is by incorporating SMS and Facebook Messenger into your ad strategy. Facebook provides businesses with the ability to have an auto responder. This improves your response rates overall and assists businesses to convert leads more frequently. Messenger and SMS have significantly high open rates as opposed to email. Messenger has 70% open rates and SMS even higher with 98%. You have a greater chance of conveying your indented message by utilising this technique. Once you have obtained the contact details of your prospects via your ads, you can use these details to alert users of special promotions or important updates via SMS and Messenger. Advertise on Instagram In case you are unaware, Facebook actually owns Instagram. This means you have the ability to use the same ads created in Facebook ads manager, to target those who fall within your target audience on Instagram. This provides you with another window of opportunity to target those who may be interested in your products or services who actually may not use Facebook, however, use Instagram. Instagram is a highly effective platform for social media marketing and one you should incorporate into your ads strategy in order to obtain more leads. Facebook advertising is a powerful way for businesses to promote their products or services and gain a significant amount of leads. Facebook’s targeting capabilities provide business owners with the potential to reach a significant number of prospects who would actually be interested in their business. Facebook has the highest number of active monthly users, compared with other social media platforms. This is why DGreat Solution recommends Facebook for businesses and marketers to invest in advertising campaigns.