Social media marketing plays an immense role to increase the business recognition, sales, and traffic at minimum to no cost. Social media helps in an immense exposure for the company and hence social networks play a vital role in their marketing strategy. In today’s era, anyone not using social media is highly missing out. A lot of marketers are unsure of the tactics to use for growth using the social media platforms or the tools to use. To plummet the confusion around the same, we have put down a few advantages of using social media to market the business. Keyword Research and Optimization SEO agencies can help identify the keywords and phrases that are most relevant to a business’s products or services, and optimize the website’s content to include those keywords. Content Creation SEO agencies can help create high-quality content that is optimized for search engines and engages the target audience. Technical Optimization SEO agencies can help ensure that the website’s technical aspects are optimized for search engines, such as page speed, mobile-friendliness, and site structure. Link Building SEO expert agencies can help acquire high-quality backlinks to the website, which are an important factor in search engine rankings. Businesses that have invested in SEO Services Adelaide companies have seen significant improvements in their search engine rankings. Improved search engine rankings can provide long-term benefits for businesses. Once a website has achieved a high ranking in search engine results, it is likely to maintain that ranking over time, resulting in consistent organic traffic and increased visibility. This can lead to increased brand recognition, customer trust, and ultimately, higher sales and revenue. SEO is a long-term strategy, meaning, businesses that invest in search engine optimization services can expect to see continued benefits over time, as opposed to short-term gains from other marketing tactics. Below, let us further discuss how SEO agencies can help you boost your online visibility and achieve business goals. Improved Brand Loyalty The social media presence gives an opportunity to connect with the customers, fans, and followers. By being able to connect with the customers through social media keeps you on the top of mind, upsurge customer retention and customer loyalty. Try content that educates, entertains and is not overly sales and at the same time try being responsive. Developing a customer/ client base is one of the main goals of any business. Customer satisfaction leads to customer retention which in turn leads to brand loyalty. Remember that social media is not only limited to introducing the product to the market but also promotion campaigns but don’t waste any budget on unhelpful campaigns. Jotting down, social media is a crucial part of a business marketing. Though social media, unlike other kinds of advertising, is very difficult to track down. It takes a lot more touch points in a consumer journey before a purchase is made via social media platforms. But social media plays a crucial part as more consumers will visit social platforms for an upcoming purchase decision. The businesses with active campaigns will have high conversion rates and potential consumers. Additionally, social media presence is an element to the SEO rankings. The businesses with vast presence over social media send out a message of the brand presence, stability, integrity, and authenticity. Moreover, social media allows you to analyse and understand what is working and what isn’t working for your competition, and therefore helps you decide what should or shouldn’t change in terms of your company’s approach. Reviewing the social accounts of your competitors can help you understand if marketing stands out and is unique to your brand. The idea is to attract the eyes before they connect with you as a business/consumer. Looking to dominate the social media world and unsure where to start? Look no more and reach us out at 1300 955 184
Digital Marketing is an artwork which involves incorporating various methods to promote brands. One of the most important elements are social media marketing and search engine optimization. Though they are two different concepts they are highly interlinked. Both the channels are highly interlinked in a customer purchase journey. Why is social media Critical for SEO? Though social media posts might not impact the websites performance it does impact the ranking in the search engine. The various social signals that could help rank them comprise of comments, signs, views, likes, posts, reposts, links, and backlinks. Likes Google gives leverage to links that people share on public pages as it shows that the content is relevant and interesting. Moreover, it also helps invite more viewers to drop by on their most active platforms Reposts Search engines like google give an important sign to repost as it is an efficient promotion strategy. Hence the call of share and save against posts on the content posted. Hence, it is quite clear it helps in building social media backlinks by the user- generated content or the own posts. Doing your own posts also regularly helps the consumers brand aware of company. Moreover, replying to the comments and questions brings in the advantage of social media presence and amazing positive interaction experience for the customers. Using social media to Boost SEO To leverage SEO performance, finding the sweet spot where content marketing, SEO, and social media round off together is an important element. Using the strategies mentioned below social media can be used to increase the website visit and traffic and optimize SEO. Increase Online Presence, Brand Awareness and Positive Mentions “Eye catching” is the word when someone wants to remember your brand. Try setting yourself apart from the competitors and do posts and targeting that is memorable. Increase your presence online. Try having more posts, blogs, and contents around your social media space. Keep it all branded without background, media content, cover pictures. For the remembrance and memory apply uniformity around the posts, the descriptions and the branding style, material. Brands which have strong social media presence and respond highly to consumers generate a positive experience for consumers and eventually an increase in overall satisfaction.Google also pays to the context of engagement online as a brand should be ranked for a positive experience and not a bad one. Focus on what you are getting ranked for and not only the high-ranking in-search engine. Seek to tailor the message as per the platform you are using for maximum success based on the audience you are engaging. Create Link Opportunities from social media It is one of the most difficult one to achieve as it is not the implementation that is hard but a third party/person taking an action. It solely depends on a recipient’s perspective of whether they want to reference or not. It’s more of a thing where in you relying on social media to promote the content of yours and make people aware of it. It could also involve using user-generated citations tagging the brand to blog posts using your business website URL as a reference to buy the product or the service. A link on Facebook cannot be considered as a backlink but if you follow the link through it takes you to the original post and hence the link on social media led to brand awareness to drive traffic on the website. Build Partnerships Though sharing posts on the social media is an important element but using to build partnerships with influencer and bloggers. As the authentic use of social media has been to build relationships among people hence it is very difficult to get organic audience from social media. There are few kinds of partnerships you can be engaging with: Brand Advocates: The active social media fans who are loyal to the brand and would promote you for free.o Influencers: Organic and paid influencers both play a role while paid influencers can help create more awareness if they have high number of influencers, while the organic influencers are those who have a genuine interest and expertise to specific areas. So, any rankings, endorsements from either of those would add to the brand value. Strategic partners: The influencers who are expertise in your niche and are willing to co-partner to create content and tap into the audience with marketing opportunities. Establish Authority The goal of any social media marketing, affiliate or content marketing is to bring it back to the primary source that is invite traffic to the website or optimize SEO. It is to establish that even though Facebook, Twitter isn’t a part of Google’s Search Engine formula it helps you win trust, create awareness which eventually leads to winning audience and reaching wider audience. Other than the social media also make sure to invest in the domain and proper layout of the website as it can help google keep you in site and appear in search. Make sure to use google analytics to track other resources and to study and to control the time, day of posts to maximise the impact. Boost content Lifespan and Engagement Keep sure the content is engaging as if that’s not the case people are not going to be interested. As the content needs to serve the audience needs so that they get engaged with it and hence follow it. But also remember no matter how good and amazing the content if there are no visits as people are not finding it, it’s not serving the purpose. So, share your content on social media such that people spot your brand and hence visit your website. Tips to planning the content are Connect by sharing stories, be entertaining, spot on to educate with a fun facts, Help present solutions from real scenarios. Hence, applying the above stated strategies could help rank your website and optimise your SEO by use of social media platform. Try using hashtags and keywords in the captions, descriptions as social media page may get
Do you run a business and are struggling to see the point of social media? Is the hashtagging, emojis and memes flying right past your head? Don’t worry, we are here to explain the importance of advertising on social media platforms and why you should invest in social media advertising RIGHT NOW! It’s no secret that advertising on social media can be very beneficial for businesses, it can really grow your audience and a good platform to promote the products and services you provide. However, there are still a lot of businesses out there that aren’t grasping onto this fantastic and low-cost advertising platform. Let us explain why you should ABSOLUTELY get on top of social media ASAP! Build Audience Through social media, you are reaching audiences that your website and other forms of marketing can’t reach. Having your business on social media platforms ensures your business is being seen and is portrayed as active and engaging to your audience. It helps you build authority to your brand and brand recognition and allows potential customers to recall your brand easier. This helps you build a following and get your business out there! Track Return On Investment Social Media advertising has a really great system at tracking ROI, it lets you directly track your marketing campaigns and their success. This is great because it can track how your ad is performing and what ads are underperforming, to prioritize, well performing ads to bring better results. It can be seriously difficult to track more traditional forms of marketing and you can spend thousands on advertising that just isn’t working. With social media, you are tracking the outcome 24/7 and always have access to your ROI figures. Targeted Advertising The really great thing about social media advertising is the targeted and specific advertising that can bring in the right traffic to boost that conversion rate. By being able to target your specific audience, whether it be location based or another specific demographic, Social platforms have enough information to source who your target audience is and direct your campaigns there. This ideal hyper-targeting specific users technique, makes sure that your business is reaching the right people to promote growth and sales/leads. Drive Traffic to your website Social media can provide links directly to your website and drive traffic to “The Hub” of your business. Having more links to your site provides your audience with more access points to find and explore your business, social media provides your business with a very simple and low cost but effective way to increase traffic to your website. This only provides very beneficial for the business. Do not miss the opportunity to provide more pathways and access points to your website. Competitors Remember every minute you aren’t advertising on social media, your competitors are gaining your customers, your audience and your sales/leads. Every industry is a competitive industry and staying ahead of your competitors can be a challenge, ESPECIALLY if you aren’t advertising on social media platforms. Better Insight to your customers Social Media is fantastic for giving you a platform to really form a connection with your customers and have a better insight into who they really are. Social Media helps you stay engaged with your audience and gives your business a better understanding of who your target audience is. It allows you to engage with their comments and messages, making it a two-way relationship. Through forming a connection with your customers, they are more inclined to feel loyal towards you as a brand. If you’ve been tossing up whether or not to get your business into Social Media Advertising then I think this is your sign. Our team at DGreat Solutions specialise in Social Media Advertising and Social Media Management and can show you how to get started and seriously grow your audience today! Reach out to us here to find out how we can improve your marketing and build your brand and sales!
Social media management refers to the process of developing, creating, publishing and tracking content you post on social media platforms. It also entails customer interaction, engagement and should align with a brand’s established marketing initiatives. The purpose of social media management is to increase brand growth through reach and target a different demographic of potential customers. We all are well aware of the trend of social media marketing booming in recent years, therefore, if you’re not currently practising social media management to benefit your brand then you’re missing a golden opportunity for your business. Within a Social Media agency, experts develop management plans for clients, in order to boost brand awareness with specific demographics. Here are some beneficial reasons as to why practising social media management is a vital opportunity for your business and you should not hold off any longer: Low cost advertising Social Media is a cost efficient way to get your brand name out there! It costs nothing to create a business account, post creative content, market your brand and engage with your audience. These are all important factors in brand growth that take no money from the budget. Now, obviously there’s more to a social media strategy than jumping straight on and watching your following blow up. However, it is a free opportunity to generate revenue, build your brand reputation and increase traffic for your business. Even paid social media advertising costs nowhere near traditional marketing campaigns which cannot match the same reach that social media can. Which brings us to our next point… Reach Through social media marketing, you are reaching a bigger demographic of your target audience that you would not have been able to reach before. No matter who your target audience is, there is a social media platform that holds a huge portion of that demographic. With over half of the world’s population using social media platforms, Facebook has nearly 2 billion users DAILY and Instagram with 1 billion users per month, you are guaranteed to reach potential customers with the right social media strategy. By making your online presence known on social media this gives your customers the opportunity to develop mental availability for your brand, meaning in a purchasing situation, buyers think of your brand first and recall it in their memory. Competition Competitors can always be one step ahead of your brand if they are utilising their social media strategy and your business is not. Therefore, it’s important to make your presence known online. By engaging and being interactive with your customers on social media and consistent with your content, customers are more likely to find your brand trustworthy and potentially choose you over your competitors operating in the same category. Social media also gives you the opportunity to evaluate your competitors strategies and how they engage with their audience. By understanding their social media tactics, you can easily identify how you need to be utilising your social media management to compete with them for market share. Conclusion Are you looking to optimise your social media management? Needing help from a qualified social media agency? DGreat Solutions are equipped to develop optimal, social media management to build your online presence with consumers and ensure you are building your brands growth to compete with competitors. Save yourself time and stress on understanding the ins and outs to the success of social media and reach out to us, experts in the field of social media who can provide you with the best results when it comes to your social media marketing. Get in touch with us today for help and inquiries on your social media needs
PAID VS. ORGANIC SOCIAL MEDIA
When diving into the realm of the online world, the two types of social media businesses can utilise are paid and organic. Both present a number of opportunities for businesses and learning how to utilise both will be highly beneficial for your business. Whilst paid and organic social media varies in a number of ways, what you decide to invest more time into will depend purely on your business’s overall goals. So what exactly will work best for your business? Continue reading to learn more. WHAT IS ORGANIC SOCIAL MEDIA? Organic social media is essentially free content which is shared across the social accounts of businesses. When you create content on your social pages, it’s often viewed by a number of your followers, the followers of those who reshare your content and those who may follow any of the hashtags you utilise in your posts. Organic social media is effective for businesses as they are able to develop a deeper, personified connection with their audience. When you gain exposure organically, your followers are more likely to trust your brand as you’re providing content for the sake of adding value to their lives not just trying to make a sale. WHAT IS PAID SOCIAL MEDIA? Paid social media is promoted with payment and helps businesses reach a wider audience beyond their existing audience. The content you create will become visible in the newsfeeds of those who fall within your targeted market. You can target those who may be interested in your products or services as well as other demographics including their location, age and those with similar interests to your business. Paid social media is an ideal way to obtain new followers within a shorter period of time. By using paid social media, you are guaranteed visibility depending on the amount of money you invest and which platform you advertise on. Paid social media is highly effective for those who want to obtain greater brand exposure, reaching as many people as possible. HOW TO INCORPORATE ORGANIC & PAID INTO YOUR STRATEGY With changes in algorithms being made more and more frequently, having your content reach a wider audience organically can be a difficult task. This is where paid social media can be very effective and assist your organic posts in obtaining a greater visibility. By combining both paid and organic social media you can obtain a greater understanding of your audience, grow your online presence and have both forms of social media support one another to provide you with the best results possible. TRACK ORGANIC POSTS TO UNDERSTAND YOUR AUDIENCE By analysing the metrics from your organic posts, you can obtain a better understand as to who you should target in your paid advertising campaigns. You can also gain an insight into which forms of content will work well for a campaign and what your target market will prefer to see. If you notice you have a post which has received a significant amount of organic engagement, use the same post as an ad and you’ll be likely to receive even greater engagement and click through rates. GROW YOUR ONLINE PRESENCE When you utilise both paid and organic social media tactics, you’re maximise the potential to gain more followers. Those who see your ads are likely to search your profile on further social media accounts and become more familiar with your brand, ultimately boosting your overall online presence. Both paid and organic social media work exceptionally well in conjunction with each other. Whilst you can still maintain an online presence with just one, you simply won’t achieve as great results as when both are combined. By utilising organic social media, you can understand more about your audience and further enhance your paid social media strategy. If you want to implement the ideal social media strategy, speak to our expert team at DGreat Solutions today to find out how we can help.
BENEFITS OF FACEBOOK SHOP FOR BUSINESS
Created with the intent of simplifying the process of selling and purchasing products online, Facebook Shop is a common favourite amongst both business owners and consumers. With many businesses currently struggling and forced to close their physical shopfronts, taking their business online and utilising social media has been their saviour during this difficult period of time. Facebook provides small businesses in particular with a convenient method to do so. Even if you don’t have a website, you can still conveniently sell your products online to consumers via both Facebook and Instagram, as long as you have a Facebook Business Page. Facebook Shop has made the intention of buying and selling, quick and easy. So how can Facebook Shop benefit your business? IDEAL FOR IMPULSE SHOPPERS In the words of Facebook “users can enjoy the experience of shopping, not the chore of buying” and for impulse shoppers, Facebook Shop is the ideal tool to make purchases. Impulse shoppers see a product they find value in and want to make the purchase as quickly as possible, buying right in the moment. Facebook Shop caters perfectly well to this customer base and has proven to work effectively for many businesses. As Facebook Shop is also linked to Instagram, you can easily set up Instagram Shop in the same process. Share an image of a product, tag the items and your audience can easily tap the image to see details of the product. They can then click a direct link which will take them to the product either on your Facebook page or website to make the purchase. The process is simple, fast and makes shopping much more convenient. FREE TO SET UP AND EASY TO USE Another great benefit of Facebook shop is it’s free to set up and incredibly easy to use. There are simple instructions provided by Facebook which assist businesses in setting up their online shops. All you are required to do is choose the products you wish to sell and add them to your online catalogue. Page owners can then customise their shop in order to suit their brand, then link the shop to their eCommerce platform in order to make the purchase or they can purchase directly from Facebook. List all product features of your item and any other important information regarding your business. Facebook Shop replicates a real-life store where you can send messages to the shop and ask questions regarding specific products. Within a few clicks you can create your online store and begin sharing your products with the wider Facebook and Instagram community. SELL YOUR PRODUCTS ONLINE WITHOUT A WEBSITE One of the best features of Facebook Shop is business owners can sell their products online without having a website. If you’re relatively new to the online world and haven’t had the time or money to invest in a good website, you can opt to simply create a Facebook Business page and then utilise the shop feature. This will work exceptionally well for businesses who have a significant amount of their target market on Facebook already. Once you have added your products online you can easily share them amongst your followers in order to promote them and attract potential buyers. There’s no denying that one of the keys to keeping your business afloat during these uncertain times is to establish an online presence. For newcomers to the online world, creating a Facebook Shop is a great place to start and easily sell to consumers. The introduction of Facebook Shop has assisted business owners across the globe in providing a seamless shopping experience for consumers. Not only does it assist shoppers with their shopping experience, but it also assists business owners in their ability to conveniently sell products to their target market. Facebook Shop is a cost effective, easy to use platform for business owners to sell to consumers with or without owning a website. If you’re seeking social media assistance, contact the team at DGreat Solutions today to find out how we can help!
One of the most effective methods of Social Media marketing local businesses can utilise is Facebook ads. With its exceptional marketing capabilities, Facebook ads are the ideal way for local businesses to attract those within the community to support your business. Local businesses are often more conscious about the amount of money they invest into advertising and want to select the best method possible which provides the best return on investment. Facebook marketing has the ability to assist local businesses to promote their content and create a strong sense of brand awareness, driving lead generation. Are you a local business owner and want to learn how Facebook ads can benefit you? Continue reading to find out more. FACEBOOK ADS ARE MORE COST EFFECTIVE Implementing a Facebook ad strategy is one of the most cost-effective forms of advertising you can utilise as a local business. Having the ability to control your daily spend limit means you can closely monitor your spending and determine what best works for your business. This means businesses are able to try Facebook ads without outlaying a significant amount of money and learn about how to best target their desired audience. For new business owners, this is a great way to have your brand exposed to locals and increase your customer or client base. If you only have a small budget to spend on advertising, Facebook ads are the way to go and will provide you with the greatest results. ACCESS TO LOCATION TARGETING OPTIONS One of the greatest advantages of Facebook ads are its targeting options. As a local business, this is exactly what you need to reach your defined target audience and showcase your products or services. You can effectively reach those within a specific radius to your shopfront including your country, state, city and even your postcode with further defined categories such as their gender, age, occupation, income and more. By using this feature effectively, you can ensure your advertising budget is spent on attracting those who are actually interested in your products or services BUILD TRUST WITHIN THE LOCAL COMMUNITY By using Facebook ads, you can promote your brand and gain the trust of those within your local community. The more frequently people are exposed to your ads, the more they will become familiar with who you are and the services or products your business provides. When creating your Facebook ads, it’s important to demonstrate your brands visions and values so your community understands they can trust you to provide them with the best service. Consumers are more inclined now than ever to support local businesses, use this to your advantage to provide them with an insight as to why they should choose you. EDUCATE YOUR TARGET AUDIENCE Finally, another benefit of Facebook ads for local businesses is you have access to a platform where you can educate your target audience. All businesses want to make sales, we need to in order to continue operating however in order to make those sales it’s important to educate your audience about your business. Facebook provides you with the option to share educational videos to demonstrate what your products or services are and how they can add value to the lives of your target audience. Think about what people need within your local community and how your business can assist, this will put you ahead of your competitors and show your target audience you aren’t just trying to sell. Local businesses are always on the lookout for the best ways to attract more clients or customers. As social media has progressed to be one of the most popular forms of marketing, we all spend so much time using it, it makes sense to promote your brand across the various platforms. For local businesses, in particular, Facebook ads are the most convenient and cost-effective ways to promote your business.
HOW TO GROW YOUR INSTAGRAM FOLLOWING
With more than 1 billion users across the globe, Instagram continues to provide incredible marketing opportunities for businesses. As we learn to embrace our digitally dominated society, it’s become apparent that there really are no limits as to what we can achieve with the help of social media. As marketers, one of the core objectives we work towards on Instagram is increasing the number of followers on a profile. The more followers, the more opportunities you have to showcase your brand and what you have to offer. If you are determined to grow your Instagram following, read our tips below to find out how you can do so organically. BE CONSISTENT WITH YOUR POSTS One of the greatest ways to grow your Instagram following is to stay consistent with your posts. Set a realistic goal of how frequently you are able to post. Whether it’s 4 times a week or once a day, create a content sharing goal and hold yourself accountable to it. The more frequently you post, the more familiar people become with your brand, trust it and expect you to continue posting regularly, providing quality content. A great tip is to plan your content in advance so you’re not just posting for the sake of posting and can actually provide value for your followers. Remember those who post regularly are more likely to receive greater engagement. CREATE A HASHTAG STRATEGY Hashtags are another great way in which you can easily grow your Instagram. With the right hashtag strategy, you can obtain visibility in the Instagram explore tab and be seen by those who aren’t yet following your profile. Instagram allows users to include up to 30 hashtags per post, however, it’s important to use good quality hashtags which are relevant to your business in order to achieve the best results. We recommend collating a list of hashtags that your target market would be searching for. For example, if you are a café you would want to incorporate a series of hashtags relevant to food/drinks, the cuisine you offer, your location etc. MAKE USE OF VIDEOS, LIVE CONTENT AND STORIES Creating video footage is the best possible way to showcase your brand and provide your followers with a deeper insight into the faces behind the name. Live content and stories in particular are raw, real and relatable. Make your video footage fun and interactive by showing fun elements of your workplace you can answer any FAQs, introduce your team or show a sneak preview of any new products or services you will be introducing. The more you create video content; the more familiar Instagram users will be with your brand and learn to trust your business. EMBRACE USER-GENERATED CONTENT Did you know that 9 out of 10 people are more likely to trust a brand that shares organic, user-generated content as opposed to professionally constructed content (Nielsen Consumer Trust Index). Essentially, what this means is Instagram users want to see content from REAL people utilising your services or products. Encourage your followers to create their own content and include your Instagram handle or hashtag. You could prompt people to create their own content by offering a discount on their next order or whatever you are willing to offer. Most Instagram users will gladly promote a brand if they are happy with the service they have received. COLLABORATE WITH OTHER BRANDS/INFLUENCERS Another highly effective way to grow your following on Instagram is to collaborate with other brands or influencers in your industry. Reach out to local businesses and influencers with a high number of followers and ask if they would be willing to promote your brand in exchange for a discount on your services or products. You could even suggest running competitions together to leverage both of your followers. This is an ideal way to create brand awareness and network within the online community. Once you gain new followers it’s critical to be conscious of the content you share with them. The work isn’t over once they hit the follow button. You must continue to create valuable content in order to gain their trust and encourage your followers to support your brand. And please, do not fall into the trap of buying followers! More often than not this provides practically no value to your business, wasting your time and money. Genuine followers will support your brand and are more likely to engage with your profile, becoming your customers or clients. For assistance with your social media strategy, let the team at DGreat Solutions assist.
USING FACEBOOK LIVE TO CREATE CONTENT
If you’re struggling to consistently create good quality, informative content on your social media accounts, the live feature may be your solution. Going live is essentially a live stream video where you can film yourself in real time and communicate with your audience. There are a number of benefits you can obtain by using the live feature and it’s a great way to relate with your audience and reveal the face behind the brand. The live feature is most popular on Facebook and Instagram with more and more businesses utilising the feature as it provides a fast way to communicate with your audience and alert them when you have new announcements. WHY USE FACEBOOK LIVE? One of the biggest advantages Facebook Live provides is that you can stream yourself instantly and discuss important topics, without needing to create content or postediting. We spend a significant amount of time planning and creating content in order for it to be flawless for our viewers. With Facebook Live, there’s no chance to refilm what you’re discussing even if you make an error. It’s raw and real and you’ll find your audience will appreciate its authenticity. Another great benefit is your audience can ask you questions whilst you are streaming. This drives higher engagement levels as the audience can see you are active and know if they ask questions throughout your live stream, they will have a fast response. When you use the live feature, you have the ability to demonstrate your knowledge in your field, your audience can watch as you answer a number of questions and show your level of expertise. Not only will you demonstrate your expertise, but you can actually show your audience who you are and what you stand for. If you audience can physically see you and hear you, they are more likely to trust you and your brand. HOW TO PREPARE FOR YOUR LIVE VIDEOS Although Facebook Live is a live streaming feature, you can still take steps to prepare so you can feel confident when going live. You don’t have to prepare an entire speech to read out to your audience, however it’s a good idea to take notes and have somewhat of an agenda do discuss. Remember you can’t edit the video once it has been streamed so planning to some extent would benefit you greatly. Think of content ideas which would be relevant to your industry. You could use live streaming as an opportunity to show behind the scenes of your workplace, introduce your team or share a preview of upcoming business ventures i.e. new stock or products. You can also use Facebook Live as an opportunity to answer any frequently asked questions you may receive and potentially ask your audience questions which could help develop your business. Above all, ensure you have a stable internet connection, so your video doesn’t drop out or disconnect whilst you are live. Complete a test run of your microphone and video to ensure you can be heard and seen clearly. PROMOTE WHEN YOU WILL BE GOING LIVE Lastly, communicate to your audience when you will be going live! If your audience are aware of when you will be speaking on Facebook Live, they will be more likely to tune in and listen to what you have to discuss. You can promote this across your social platforms or send out emails. This would be especially useful if you are releasing new products or services and are planning to discuss them via live stream. Be conscious of the times you decide to go live, it’s best to go live outside of standard office hours so your audience actually have time to watch your video. Facebook Live is a beneficial tool which business owners can use as another method of fast and convenient content creation. If you’re looking to build your brand and reach your audience on a more personal level, getting in touch with DGreat Solutions is the ideal way to do so.
With over 690 million active monthly users, LinkedIn has grown to be the world’s largest professional social media platform. LinkedIn provides businesses with the opportunity to market their products and services and connect with other business professionals across the globe. With the introduction of the polls feature, you now have an additional way to delve deeper into your marketing insights. They can be created in either your personal or business account, group or event pages. LinkedIn polls are easy to create and are provided as an option when you start a new post. Simply add your question with up to four responses, set a time frame (between one day to two weeks) and let your audience select their answers accordingly. You can then track the responses received by your audience. LinkedIn Polls are a great tool for business owners to utilise and conduct beneficial market research. Continue reading to find out how your business can benefit from them. LEARN MORE ABOUT YOUR AUDIENCE By creating polls, you are able to learn more about your audience including their interests, hobbies or even their likes/dislikes. By asking a series of questions relating to their own tendencies, you can start to build a profile of your target audience and learn how to best capture their attention when creating promotional content. The more targeted content you can create, the better your conversion rates will be. OBTAIN FEEDBACK ON YOUR PRODUCTS OR SERVICES Polls are a quick and efficient way to receive feedback from your audience regarding your products or services. If you have recently launched something new, you are able to obtain a deeper insight into what people really think about it. Feedback is crucial for the development of your business and LinkedIn polls provide you with a simple way to obtain feedback from your audience, which isn’t time consuming or too complicated. IDENTIFY ANY PROBLEM AREAS When you are able to identify any problem areas your audience are constantly faced with, you are able to provide relevant solutions to their problems. Using polls to ask questions relating to issues your audience may face can assist your business greatly. You may identify one specific area your audience is struggling with, i.e. if you are a videographer one area your audience might struggle with is editing content. This could present you with an opportunity to educate your audience on how to edit content or promote your services to assist. UNDERSTAND THE KNOWLEDGE OF YOUR AUDIENCE If you are frequently creating content and not receiving any feedback or engagement, you could be sharing content which doesn’t necessarily appeal to your audience. LinkedIn polls can assist you in understanding where your audience stands in terms of their knowledge in your industry and to what capacity. You can ask your audience questions to cover various aspects of your services or products. By doing so, you can ensure you are creating content which actually provides value for your audience and isn’t too advanced or too basic for them to read. RESEARCH NEW PRODUCTS OR IDEAS Have you thought of a new business venture and are unsure whether or not it would appeal to your target market? Create a poll and ask your audience! By obtaining the feedback of your audience you are able to consider the opinions which matter the most – the opinions of your potential customers or clients. This could also present you with new opportunities which you may have not yet considered. Creating polls are an ideal way to plan ahead for your business and consider future endeavours. If you have a LinkedIn profile and want to learn more about your audience and how your business can benefit their needs, give the polls tool a try. By using polls frequently, you can develop your business and enhance your marketing strategy.