What Makes a Good Website in 2022

Categories
Blog, Web design
  • Post author By Dami
  • 14 February 2022

We think everyone is very well aware of the importance that websites have on businesses these days. A website is pretty much “The Hub” of your business, meaning all the information a customer should need or want about your organisation, should be right in front of them. Over the years, websites have morphed and developed into what they are today and the priorities of successful, good business websites have altered. When you’re on a website, you don’t really think about whether it’s good or bad, until you can’t find the information you need, the website is too slow or you can’t read a single thing because you’ve got 100 pop ups flying at you at once. These are some of the things that negatively impact a businesses performance. A good website is normally a website you don’t notice at all, because you’ve already found the information you need in the first 3 seconds. So what really makes a good website good? Let’s get into the details. Optimized for Mobile AN ESSENTIAL! Optimizing your website to work efficiently on mobile devices is your first priority. Most of your customers/leads will no doubt be coming from a mobile device and if your website isn’t optimized for mobile, it can seriously decrease their user experience. Especially if your website is ecommerce, customer’s trust in your site can decrease and they are less likely to purchase off a site that isn’t user friendly for their mobile. With Apple Pay being so handy, potential customers can buy your products with the click of a button, so making sure you are specifically optimizing for mobile, is the make or break for that kind of business website. User friendly Design and Layout User friendly experience is absolutely vital for a good website. Therefore website design and layout has to be optimized to ensure that the site itself is simple but specific and is easy to use. There is a lot that goes into the design of a website in terms of visual hierarchy and it is very common to make errors along the way, making a website simple is not as simple as you think. When making a design user friendly, take into consideration the customers intent, the home page and linking EVERYTHING. Relevant Backlinks and Internal Links Links on and to your page help you build authority for the web page itself. This is basically a big green tick from search engines and good backlinks can help your website rank higher on said search engines. This then gives your website more opportunities to generate more traffic. Good links make for a good 2022 website when orchestrated correctly. Clear Call to Action Having easy to access ‘Calls to Action’ on your website is a fantastic and easy way to ensure your website is successful. ‘Call to Action’ refers to giving consumers a direct link to what you want from them. Such as  a “Buy Now” or “Free Quote” button, this helps persuade your customers to take the next step to forming a relationship with your brand. By having a clear ‘Call to Action’ your website is providing a better user experience as well as actively promoting your customers to get involved with your business. Conclusion These are just some of the things that make your 2022 website a good website. Never underestimate what a good website can do for your business. If you’re struggling with the optimisation of your website or are in need of someone who can design your website to perform well straight off the bat, get in touch with SEO and website design team of experts here at DGreat Solutions. We specialize in Website design Adelaide and understand how to give your business the website it DESERVES to thrive and perform through the roof. Give us a call on 1300 955 184 or fill out our free quote form here!

4 reasons why you need to invest in Ecommerce Website Design 

Categories
Blog, Web design
  • Post author By Dami
  • 19 October 2021

Website design does not only refer to the font, images and style you choose for your website but also, the usability, navigation and page speed. These are only some of the important elements that sit under the umbrella of Ecommerce Website Design. Many businesses do not bother putting any effort or invest in a good web design, creating it generic and weak, claiming it as “unnecessary”. This is far from the truth. Website Design is an important key feature of your business, your online presence and is a massive on-page seo ranking factor. We have come up with 4 of the many important reasons as to why investing in website design is extremely important for the sake of your business.  First impressions are everything When a consumer first clicks on your website, it only takes a visitor seconds to form an impression of your brand and  they have high expectations. They will judge your business from presentation and layout to information and accessibility, which are all important key features to a successful site. If consumers visit your site and are met with generic, outdated and unappealing content, that will cause your website to perform negativity. Web design impacts how your audience perceives your brand and whether they can trust your business to provide them with the products or services they are searching for. A good web design helps keep traffic and leads on your page and can motivate that call to action through creative content.  It is important for your website design to be customer orientated from the very start of the home page to give your brand a good reputation with your potential customers. 75% of users make judgments about a company’s credibility based on visual design alone, so making the visual content, creative and customer orientated could be the make or break for your brand’s  impression and reputation with your consumers.  It aids your SEO strategy Ecommerce Website Design elements are not only measured and judged by consumers but search engines as well. Search engines will monitor the content, layout and structure of your website and will make a decision on whether your website is good enough to receive a better ranking than other websites. This then negatively impacts your SEO strategy and organic performance. Without a positively performing SEO strategy, your ecommerce business will be struggling to compete for any traffic in your industry and can be detrimental to the business you built. So, your website has to not only pass the user-friendly test as well as the SEO-friendly test in order to be an optimal site with good rankings and traffic flow. Without taking these into consideration, your ranks will decline and when your ranks go down, your competitors’ rankings go up, which brings us to our next point. You’ve got competition The online world is competitive and no matter what sort of business or services you provide, you’ve got competition. To survive in your industry, you need to stand out and be on top of your competitors. Your competitors may have caught on to the fact that web design is a significant strategy to increase positive performance on their website and taken advantage of this. In order to stay one step ahead of the competition, you need uniqueness to stand out, monitoring your competitors and having a website design that contains beneficials elements that your competitors don’t, presented in a unique, user-friendly way is a step in the right direction. It is important to monitor what sort of strategies your competitors are currently using, this helps you identify what your business may need to invest in, in terms of Website design and SEO strategies. Friends close, competitors closer! Consistency is key Having a consistent, user-friendly website design, gives your business a better reputation. When building leads or opportunities for potential sales, you want your customers to recognise your brand and get familiar with who you are to generate brand awareness. By using consistent on-page SEO, formatting, fonts and overall design, you’re creating a brand profile for your consumers to form connections with. By building consistency in a professional manner, you’re building your business’s reputation as a trustworthy, reliable website. That way consumers can recall your brand with a positive user experience which then benefits your website. Design chaos or genericness can cause your brand to be unidentifiable to customers, decreasing your rankings and potential traffic to your site. Your website can make a significant difference between your businesses success and failure. If you’ve noticed your website design is not up to scratch, or your SEO rankings are not performing to your expectations, reach out to us at our local SEO agency, DGreat Solutions and let us know your concerns. Our professional SEO and website design specialists are qualified and can guarantee a better success rate to optimise your website. Give us a call on 1300 955 184 or fill in our free, no obligation quote form.

How to optimise your website for Google’s new ranking factors

Categories
Blog, SEO, Web design

Google’s SEO guidelines play a vital role in the optimisation of your website. SEO specialists and website developers use these guidelines as a code of conduct and adhere to these areas in order to achieve good rankings. Google makes frequent changes to their guidelines in order to enhance the overall user experience. Google’s most recent guideline update includes three core focus areas which website owners must adhere to in order to achieve good rankings. In 2021, Google will enforce three core web vitals including Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). Following these three metrics will help site owners create the ultimate user experience and assist Google in ranking the best pages. So, what are Google’s core web vitals and how can they improve your website? LARGEST CONTENTFUL PAINT (LCP) Google’s core web vitals are all created with the main objective of enhancing the user experience. LCP refers to the loading speed of your website. If your page is taking too long to load, users will become frustrated and you could be faced with a high number of bounce rates. How Google determines this is by how long it takes for the most important or largest piece of content on your page to load, this could be an image or long piece of text. The goal is to have your page loading within 2.5 seconds, this will keep you in the clear and ensure you are providing a good user experience. Anything over 4 seconds is not ideal and will impact your rankings. Remember to always optimise images and large content which could slow your page down. FIRST INPUT DELAY (FID) The first input delay refers to the amount of time it takes for your website to become interactive. When a user clicks on a tab or link, how long your website takes to respond and take action. Essentially FID refers to anything involving user interaction with the HTML components of your website. Google ideally wants websites to have fast website loading and quick responsiveness. If your website is taking too long to respond to users demands, this could again lead to more bounce rates. To have Google’s approval for FID, your website needs to respond under 100 milliseconds, anything over this begins to tamper with your website’s user experience. CUMULATIVE LAYOUT SHIFT (CLS) The final element of Google’s core web vitals to be enforced in 2021 is cumulative layout shift.  This new metric relates to the visual stability of your site and how frequently the layout of your website changes. This could occur when you are visiting a website and pop ups, or ads frequently appear on screen. Having too much movement on your page, too frequently could be deemed as frustrating for users and impact their user experience. Referring to Google’s metrics of CLS, your website should score under 0.1 to promote a good page experience. Core web vitals will change from time to time and are never permanent. This is why it’s important to always stay updated with Google’s guidelines and be informed on any upcoming changes. As site owners, it’s vital to keep track of these metrics and still incorporate other key aspects of SEO, such as creating good quality content. Consider all aspects with an emphasis on creating an enjoyable user experience.  This will help Google rank the best pages which are not only relevant for searches but are also easy to navigate. Google has not set a specific enforcement date for the new core web vitals however we will be notified at least six months beforehand so we can prepare for the changes.

Is your website generating sales for your business? This might be why it isn’t!

Categories
Blog, Web design

We are going to be covering three topics in this. Improving your website page load speed, improving your mobile friendliness and having a clear call to action. When you combine all three of these you will have yourself a very high converting website. Obviously, results depend on the industry and other aspects of your business, But in terms of increasing your websites conversion rate, these are the three major aspects of that. Improving website page load speed Slow speeds kill conversions.If your website takes more than 3 seconds to load, you will lose almost half of your visitors before they even get to your website. This is obviously a massive deal if you are using your website as a means of getting leads or customers. Another study shows that for the customers that do stick around after the 3 seconds mark, up to 79% of customers said they wouldn’t return to the site because of poor performance. Optimise Images Images play a huge part to websites. They allow you to showcase your services or products and allow the customers to see what you are selling and get a feel for your business. Your website should have nice images, but you have to make sure they are optimised correctly.I’ll give you an example; Your website probably has images taken with either a proper camera or just your smartphone, generally speaking, the resolution of these is anywhere between 2000×2000 to 4000×4000. Which probably look great, but the website itself is usually only displaying these at 100×100 to 400×400. This can massively slow down your load times because when a customer comes to your website, that page is essentially downloading all of those images for the customer to see. This can really add up depending on the number of images. Make sure you go through your images and optimise them! Use a simple website design Simplifying the design of your website can increase your site speed. One of the reasons for this is because it reduces the number of HTTP requests your website needs to make to load the page. A HTTP request is made for all the different elements that make up your website, this includes, JavaScript, CSS and image files. When you reduce the amount of “stuff” on your website, the number of requests go down which will cause your page load speed time to decrease. A more simple website design has been proved to convert better than their visually complex alternatives. When too much is going on, customers tend to get confused or overwhelmed when trying to find out simple information. This will potentially cause them to leave the site to find out information elsewhere, or even worse, go to your competitor’s website. A simple design allows the customer to find what they are looking for quickly and efficiently without wasting their time. Enable caching Most customers don’t purchase or call up on their first visit to your website. They might be at work or in the middle of doing something else while on your site. That or they may just be researching their options for the particular service or product you provide. If you enable caching, you can massively reduce the page load time for repeat visitors. When you enable caching on your website, the visitors will store elements from your website on their hard drive, known as “Cache”. The next time they come to your website, their browser can load the page without needing to re-download all the elements, and as mentioned in step 2, decreases the HTTP requests. Which decreases page load speed. Improve Mobile Friendliness Its no secret that everyone has a mobile phone, so your website NEEDS to be optimised for them. If you haven’t changed your website since you first made it, then you need to make sure that when you do update it (You need to asap) that you consider the following tips Im about to share with you. Another massive change that happened pretty recently, is that Google changed its search algorithm so that mobile websites are indexed before desktop. This is bad news for desktop only websites as if you don’t have a mobile optimised website they will actually lower your ranking to make room for the ones that do, this might explain why your organic search traffic has dropped significantly Optimize for touch screen One of the biggest differences between your normal desktop website and mobile websites is that the visitors will be using the touchscreen and not a mouse to browse around. People are used to swiping and pinching in and out to zoom, so you need to make sure the website is interactive and respond the way people expect it to. Choose the font sizes All too often I see websites with either way to big of fonts that barely fit on the screen or it is far too small and you spend all your time zooming in and out.Make sure that you test your website on multiple different phones with different size screens to ensure everything is easy to read and actually fits on the screen! Don’t have too many popups The last thing people want is to have to try and click the tiny little “x” to close a popup or try to navigate around something trying not to trigger a popup. Nowadays people seem to have a bunch of different popups trying to get an email on their website expecting people to either fill out a form or click on it to buy something else. Keep it simple and clean, make that information part of the page if it’s so important. You can usually get away with having email popups, chat boxes and alerts on the desktop version because it doesn’t take up to much screen real estate. But on mobile, you have to make the most of room you have. Having a clear CTA (Call To Action) Having a clear call to action is probably the most important and directly related thing you can

A Holistic Approach To Ranking Your Website On Google

Categories
Blog, Digital Marketing, Web design

Gain innovative strategies and insights at the intersection of marketing, technology, and management, to optimise your conversion through search engine marketing. Search engine marketing providers in Adelaide are able to generate cutting edge solutions to attract target customers, convert leads and accelerate business growth. Search engine marketing (SEM) also referred to as paid search or pay per click (PPC), is a form of internet marketing strategy  geared towards increasing the visibility of your online store engines. The more visible you are on the internet, the more likely it is that search engines will rank your site higher than your competitors. By increasing your site’s ranking, you can target the shoppers actively search for your product, drive more traffic to your site, and significantly increase your conversion rate. Search engine marketing Adelaide compels the audience to visit your website, boost your company’s export within your space and position your products and services in the spot light of your prospective clients. As a result, your sales increases, revenues swells, and ROI rises. These marketing techniques allow your business to enjoy stronger branding and customer loyalty. Search Engine Marketers uses holistic approach which integrates search engine optimisation and SEM/PPC to generate traffic to your website effectively and quickly. SEM takes pride in providing marketing consultancy and implementation services based on the needs of each client an involves details analysis. The use of softwares such as PPCToolSet software, and extensive tuning and optimisation services helps increase visibility. Our devoted analysts are readily available to provide all changes and recommendations on a technical and strategic level. Search engine marketer Adelaide work hand-in-gloves with customers to understand unique business challenges and develop a bespoke search engine marketing strategy for your business brand. We integrate power paid search tools to maximise efficiency and ROI. Our powerful unbeatable team set skills consist of web developers, marketing consultants, web designers, journalists, social media consultants and SEO experts. Based upon the current market trends and changing needs all roles are available to support your projects. We aim at impressing you We have gathered together extraordinary team of experienced, talented and enthusiastic consultants inbuilt with inherent search engine marketing skills. We effectively provide the following services to customers: 01 Search Engine Marketing: understand business challenges and advise customers on the best approach, and minimise ROI through PPC management. 02 SEO services: delivering targeted audiences to your website with effective optimisation techniques. What we offer to our customers Our team works hand in gloves with customers to identify and understand their challenges to provide long lasting solutions. 1 We make sure your business reach a new audience through a form of paid advertising within the search results of major search engines. 2 we manage SEM online advertising and optimise pay per click campaigns to guarantee they are properly set. This ensures the compete utilisation of various features for bid adjustment, CPA minimisation, and targeting. 3 We add real value to our clients by creating optimised pay per click campaigns with quality content which connects with your customers and rapidly improves your online visibility. 4 Our experienced PPC management team work to optimise your pay per click campaigns, allocate funds across different strategies and enhance campaigns over time based on the needs and direction of your business. 5 We provide a monthly review and analysis of search engine optimisation ranking reports to determine where the site is ranked organically for keywords used in PPC accounts. 6 We strive for 100% customer satisfaction and retention through clearly communicated and achievable campaign objectives. 7 Enjoy our services strives to establish mutually beneficial long-term relationships with clients; increases visibility creates custom solutions uniquely tailored to meet the specialised business objectives of each clients. What you need to know about Search Engine Marketing specialist Search engine optimisation and marketing is the most advanced marketing tool available online for small businesses that are eager to build up a strong market presence. It is a platform that enables one to generate direct leads and referral traffic that will ultimately result in high conversion rates and revenue for his/her website later. An online marketing specialist seems to be the best option for all those small business owners two turn out to be starters in this field. Since the online marketing specialist for small business can handle this job better, this business owners get assured of the result. To do away with the complicated process of search engine marketing, an online marketing specialist is assumed to be familiar with the advanced tricks and techniques needed to drive more potential leads to an online business. His/her skill set covers everything from SEI web design and development to link building and search engine optimisation. As a matter of fact, an online marketing specialist for small business ensures that his/her client’s website is optimised according to the already fixed business objective. He/she must focus on making the website search engine friendly thereby optimising website content for targeted keywords and driving more visitors based on these keyword search online. The marketing specialist also monitors the website traffic trend and evaluates the result of the online marketing campaign to come up with a suitable alternative on time. The services of online marketing specialist for small business is adored a lot as they improve the quality as well as quality of traffic to a website. Due to their efficiency in driving more relevant and quality traffic to your website refined according to the present criteria of search engines, more and more business owners have expressed confidence in the service and ability of an online marketing specialist. The specialist uses both his experience and expertise to ensure that your online business gets a desirable amount of exposure online and survive the high competition in the web world by ranking high on search engines like Google, Yahoo, Bing, Hotbot, AOL, and much more. The aftermath effects of using an online marketing specialist are long term for small businesses. These can be realised better in terms of improved search engine

5 Things You Must Do To Grow Your Business

Categories
Blog, SEO, Social Media, Web design

This is an interesting time of the year – a time of Thanksgiving and celebration. For many entrepreneurs, this can be a time of frustration and panic if, in fact, you have not reached your goals for the year? What to do? My intention, with this article, is to provide you with hope and information that you can apply today – to get your business where you want it to be! All you need is the sincere desire to make things happen (you have to be hungry!), believe in yourself and your products/services, and a commitment to take action. 1. Create a realistic and achievable plan. We all set goals. Many of us don’t achieve them. Why is that? When setting business plan/goals, one should keep them more short-term and achievable, which in the end will lead to success and the realisation of long-term aspirations and dreams. Thus, a realistic and achievable plan needs to involve factors that are under the control of the planner. To reach the realisation of any business plan, it is important to include the amount of time and effort that is put into the project as well as Search Engine Optimisation for your website. It is important to make your website visible and known among the masses. This can be done through Search Engine Optimisation of your website as well as Web Pages. The most important ingredient of any business is marketing. It is only when people are aware of your products and services they will be induced to buy or opt for it. SEO is the method used by SEO specialist company to strategise your website and web pages in such a manner that is visible on most of the search engines and that also at the top level. 2. Build a strong, enthusiastic and dedicated team. Every business has to go through many risks to achieve the best possible outcome. Every outcome is based on the performance of the core team. A high-performance team is your company’s last line of defence when it comes to the success of your business. You can still be a leader along with having a great team, but having a well-balanced, dedicated group that is willing to get things done and clock in on the time clock to do it makes for higher odds of success. Your role as a leader is to build the right high-performing team and to gather their talents around you. No executive alone can achieve much without a solid team around him or her. You cannot afford to have the wrong people on the team. Start building your team by judging people who will fit the best on your team. Then develop a plan to move the right people to the perfect positions, without impairing the performance of the overall team. To build a strong team performance and to move in the right direction, you need the employee’s goals and incentives laid out to where both parties can identify them. Introduce performance measures and promote team collaboration. 3. Build a strong online presence. Developing a strong online presence is recommended if you have your business on the internet. The reason for this is simply: the more recognisable you are, the greater your effectiveness will be, makes sense? Now establishing a strong web presence will only work in your favour provided your online reputation is a positive one. Build a Website Though this one is obvious, there are still many business owners who find web design a daunting process. But building one is simply straightforwards even if you are not familiar with a programming language, you can opt to hire a developer to design a website for you. Get SEO Specialist You have your goals set and a website in place, but this won’t be enough considering the competition online. If you don’t do something about it, your web page will be drowned in a sea of content online, and this is where you need SEO Specialist. If you are worried about not being and expert in this field, it is okay. You can seek help from SEO Specialist like DGreat Solutions. With excellent SEO, you will have the chance to take your website (and your business in general) from zero to the top of Google. It is also important that you understand the basic SEO specialist practices so you can make all your efforts more rewarding. Social Media This one is a mist if you want to build a strong online presence. Social media will greatly help to improve your chances of generating more revenue and building customer loyalty. With social media, your audience, potential customers, and interested parties would be able to engage channels that play a significant role in their lives. Be Consistent and Give Value Always bear in mind that deciding on making one habit can help you move towards your goal, so be sure that you do it every day. Whether it’s blogging, social media, or whatever it is, just do it consistently. At the same time, be sure that what you provide to target your market is something of great value. 4. Be Dedicated To Giving Your Customers The Best Experience A key characteristic of a successful business is its ability to give clients what they need in a way that keeps them coming back for more. The concept seems easy enough, but how does one go about doing it? There is a lot to consider when providing for a client: not only do you have to keep the needs of your sales leads in mind, but you also have to know the limits of your company and your sales associates. It’s a lot to think about for just one customer, isn’t it? Not really. People become lifelong customers for very simple reasons – respect, commitment and understanding. Offer these basic human needs to customers and they will come back for more. 5. Think BIG Success is a state of mind. Our tangible achievements, goals reached, certificates earned,

What Makes a Website Designed for the Melbourne Market Different from Website Designed for the Sydney Market?

Categories
Blog, SEO, Web design

Website localisation is a proven method for increasing sales revenue from local customers in both the B2C and B2B space. Regardless of whether your company targets only local customers, or a combination of both local customers and national customers, you are probably leaving money on the table in the form of lost sales revenue, if you don’t invest in designing a localised website. If you are looking at website design Melbourne based companies will face common challenges with website design Sydney firms also face. But there are also some differences that will be unique to each area. What is Website Localisation? Website localisation is a term that covers two distinctly separate concepts. These are design localisation and content localisation. These can be defined thus: Design localisation – here we are talking about the actual look and feel of the website. Localised websites are physically designed to connect with local customers. When a local customer visits a localised website, they will instantly relate to the colors, graphics and overall theme of the site. Content localisation – here we are talking about the actual words, images and other types of content such as video that has been published on the site. This content is developed to leverage the value of localised keywords. This results in search engines such as Google returning the site higher in search results for local searches. By combining these two concepts as part of a web development project, a company opens the door to the potential for increased local site traffic, and thus increased local revenue and better conversion. Localised Website Design Melbourne Considerations When considering website design Melbourne companies face a challenging situation. On the one hand, Melbourne, as the Capital City of Australia, is a targeted rich environment when it comes to seeking local customers. However, this makes it incredibly difficult to actually design a site that will be visually appealing, and connect with the entire population of Melbourne. We can leverage certain design ideas such as incorporating well-known Melbourne landmarks as part of the graphical content of the site, such as Melbourne Cricket Ground and Melbourne City Center. However, even though these sites may be instantly recognizable to many Melbourne residents, they may not necessarily connect with everyone. The large population of Melbourne is diverse and made up of many sub-communities. Content wise, creating localised site content for Melbourne is relatively easy. Almost every type of company will be able to find news, information, and events taking place in Melbourne that fit with their products and services. This makes coming up with localised content themes for use in content marketing campaigns very easy. Localised Website Design Sydney Considerations Creating a website design for Sydney companies can be used to develop a better local image is a little simpler form than Melbourne. The Sydney skyline is one of the most instantly identifiable in the world. Additionally, Sydney Harbor is central to life in Sydney, it sets the entire vibe for the city. Therefore, creating a website theme and design which connects with local Sydney residents is simpler to achieve than it is in Melbourne. Put simply, Sydney has a much more easily defined identity than Melbourne. An identity that most residents already connect with. We just need to design a local website to incorporate this identity. Once again, creating localised content for a website designed for Sydney firms that are aimed at driving local traffic is also quite simple. As with any large city, there will be plenty of events and news occurring that almost any company will be able to find a common theme with some of them, to use as part of their ongoing content marketing efforts. Localised Website Design. Melbourne versus Sydney. Final Thoughts Even though website localisation has proven to be an effective way to attract more local customers, it can also have a detrimental effect for companies that also sell nationally or internationally. In these cases, it is often considered best practice to develop separate web pages. Some that target only local customers, and some that are suitable for a much wider national or international market. By designing and developing a website in this fashion, it gains the benefits of being optimized for the local market, but not at the exclusion of attracting visitors and potential customers from much further afield. In effect, giving the best of both worlds, with no limits or restrictions at all. DGreat Solutions has been developing fully localised website designs for the Sydney and Melbourne areas since 2014. We have the skills needed to tackle any web development project. Our team has the internal skills that ensure that every project we tackle, results in exceptional results every time.  

How to Design a Website

Categories
Blog, Web design
  • Post author By Dami
  • 27 March 2017

How to design a professional website? Such a simple question, but one with an incredibly complicated answer. Are we talking about the technical side of things? The functional side? Or simply the overall look and feel of the site? A full answer to each of these facets of the question could easily fill a book. For the purpose of this short post, we are going to be taking professional website design to mean the actual theme or template of a website. Why is a Theme or Template Important? Fortunately, this question is much easier to answer. Visit a site such as Amazon or eBay and from the very first glance, you know what type of site it is, and what it is for. There is no need to even read a word of the text as the physical design, template and layout of the site get this message across straight away. Therefore, if we extrapolate this concept out a little, we could say that it is entirely beneficial if the website design of your company instantly tells people who your company is, and what it does quickly and simply. What Website Design Template Should Your Business Use? Obviously, the answer to this particular question is going to depend on each individual company and the types of product and services they sell. It is probably better to give a list of things that any website design template you are considering will need to contain. The color scheme should fit your company’s brand colors. The logo and other unique graphics should use your company’s branding. The overall design and graphics used should fit the types of products and services your company sells. The design and feel of the website should fit with the main visitor personas you target as sales prospects. These are the basic considerations when trying to come up with a workable website design. However, the situation is more complicated for firms that want to create a website design that appeals to local customers. In order to demonstrate this more clearly, let’s take a look at some of the ways that site design has been tackled on the Gold Coast in Australia. Website Design that is Commonly Used in Gold Coast Australia The Gold Coast of Australia is a good region to use to demonstrate how localised website designs can connect with local people more effectively. Let’s take a step back here and think about the overall image of the Gold Coast. What do you think of first when you think about the Gold Coast? It’s probably something like golden beaches, azure sea, and a hedonistic vacation lifestyle. If we take a look at websites that target the Gold Coast, what do we find? Many of them will use a backdrop that carries the sun and sand theme forward. Think blue skies, golden sands and more importantly a high-quality lifestyle. And in this last phrase, we find the true way that Gold Coast website design often connects with local residents. By connecting with their visitor’s idea of the Gold Coast. Private boats moored at luxury marinas, great restaurants, and hedonistic nightlife. These website designs connect with the wants and desires of their visitors. Less About Marketing and More About Psychology Let’s try and explain the last part of the previous section a little more fully. Why do many people choose to live on the Gold Coast? For many, it is because they see it as a place where they can live, that will improve their lives. Better scenery, more fun, nice weather etc. But there is another reason. For some people, it is all about aspiration. They feel that if they are living the full Gold Coast lifestyle, then they have made it. They are wealthy and affluent. By designing a website that appeals to both of these sides of the equation, we bring in the possibility of connecting with a very wide range of local residents on the Gold Coast. To do this, we design a website that instantly fits with both of these customer personas. For the Gold Coast, this means making the website equate to a high-quality lifestyle, surrounded by amazing beaches and blues seas. This is in effect, the brand image of the Gold Coast. Therefore, we develop a localised website that has parity with this brand image, and therefore leverages the psychological effect of connecting with people who are already sold on the Gold Coast band. DGreat Solutions is a web development company that has been delivering professional ecommerce website design and development services in Australia since 2014. We have the internal skill set to deliver top-rate results, delivering fully functionaly and attractive sites that are great at converting visitors into customers.

How to Design an Ecommerce Website for High Conversion

Categories
Blog, Web design
  • Post author By Dami
  • 22 March 2017

When it comes to ecommerce website design, there are some key considerations that need to be tackled before building a site. The most important of which is how you are going to ensure that your ecommerce website is designed to generate the most revenue possible. A great looking high conversion ecommerce website with advanced functionality is not necessarily going to be highly converting one and because it’s important to get the return for your investment, this topic is imperative to read for all ecommerce website designer and ecommerce website owners alike. So, let’s take a look at a few of the factors that go towards ensuring your ecommerce website makes the most sales possible. Start with a Great Content Management System Why is the choice of Content Management System (CMS) you use as the backbone of your ecommerce website so important? Simply because this is the vehicle that will be making your sales. It is the platform that will be used for Search Engine Optimisation (SEO) and content marketing efforts. Your choice of CMS will directly influence how effectively you can drive new visitors and potential customers to your online store. We could talk about well-known CMS such as Drupal and Joomla. These are solid choices for a CMS. But the simple truth is, neither of these CMS can compete with WordPress as a suitable starting point for building a highly converting website with full ecommerce functionality. WordPress is pretty much search engine friendly straight out of the box (with a couple of small tweaks and a plugin or two added). It also scales very well, performing exceptionally well with fewer hardware requirements than any other CMS. It is easily extended, and there are many more skilled WordPress developers around compared to developers who specialize in other CMS platforms. So, to put it simply; WordPress functions better, and comes with a cheaper cost of ownership. Also, WordPress is quicker to deploy as a full ecommerce website solution, and does a great job of making sure your site is compliant with current web standards and works across all main web browsers and devices. Adding Ecommerce Functionality to WordPress There are a number of ecommerce plugins and extensions that are designed to add full ecommerce functionality to WordPress, but in reality, there is one that stands head and shoulders above the competition. Here we are talking about WooCommerce. When it comes to ecommerce website design and development using the WordPress CMS as the backbone platform, WooCommerce is the simplest to implement, the most robust and most easily maintained. WordPress + WooCommerce Comparison As an exercise, let’s compare WordPress combined with WooCommerce with some of the major competitors such as Wix, Shopify, Jimdo, and Magento. Wix this is a paid ecommerce platform, which is very easy to use. However, unlike the free combination of WordPress and WooCommerce, your site is always going to be reliant upon the company that provides the Wix service. Shopify another paid ecommerce platform, and one that is notable as being a potentially easier option for people who want to do their own ecommerce website design. However, it suffers from the same problem as Wix, you are locked into the Shopify platform. Jimdo this is a combined website builder and ecommerce platform. There is a free option but it is limited. As a purely ecommerce solution, it lacks a lot of functionality compare to WordPress and WooCommerce. Magento a great ecommerce platform with many features. Compared just to WooCommerce it is actually probably more flexible. However, it is not a real CMS. Great for simply setting up an online store, not so great for building a fully integrated ecommerce business that exploits modern digital marketing methods to produce sales. Ecommerce Website Design for Conversions How you set up and design the layout of your WordPress and WooCommerce site is going to affect how well it converts. Here are a few tips to help you ensure you produce the highest sales volume possible. Search engine friendly – every product title, description, and extended description should be optimized using SEO best practices. Streamlined user experience – make sure that product categories make sense, and all product are easy to find and identify. Remember, if a customer can’t find a product, they can’t buy the product. Use up sells and cross sells – make sure you don’t leave money on the table by offering customers additional products. For example, if your customer buys a laptop, ask them if they need a laptop case as well. This is one of the best ways of maximising revenue. The money is in the list – be sure to re-market to your customers after they have made a sale. Hit them with special offers and deals right in their inbox. DGreat Solutions is a web development firm that has been providing ecommerce website design and development services in Australia since 2014. We have the internal skill set to provide and end-to-end service, delivering full ecommerce websites that are highly functional and great at converting.

Difference Between Website Design in Perth and Website Design in Adelaide

Categories
Blog, Web design

For companies that primarily serve customers in their local community, it is important that their website design appeals to people within those communities. If we consider both Perth and Adelaide, we know that these two cities are very different. They look different, they have a different vibe, and they have unique communities. So, to put things simply, when it comes to website design Perth needs a different approach than Adelaide if you intend to attract predominantly local customers. The Importance of Localisation As mentioned above, the design, look, and feel of a website designed to sell into a local community needs to be fitting. However, there are more reasons why developing a localised website is important. One of the main reasons we develop a localised site, and more importantly, populated it with localised content, is to attract more local visitors. Consider for a moment that search engines such as Google always try and match people with the best results for their search query. They also collect lots of data from their users, including their location. So, when somebody in a part of Australia such as Perth or Adelaide, searches for let’s say a website design Adelaide or website design Perth, Google will try and return local companies highest in search results. By making sure your website fits local search criteria, you can attract more visitors, and hopefully turn more visitors into paying customers. Designing a Website Specifically for Perth Australia When it comes to website design Perth presents a bit of a challenge. Perth is a huge city, with many different sub-communities. It is almost impossible to design a site that is going to appeal visually to everyone in each of these communities. However, we can still localise a website design for Perth in ways that will attract more visitors searching for your business niche around Perth area as mentioned above. And of course, if you know that your main customers will come from a certain segment of the Perth population, such as those working in the main commercial district, you can then ensure the design of your website fits that visitor persona. Overall, if you are thinking about your website design, Perth offers some great ways to generate localised content. As a large, cosmopolitan city there is plenty going on, and if you can find news, events and other interesting facts about Perth that have a synergy with your company, you can use these as content themes to drive localised traffic to your site. Designing a Website that Suits an Adelaide Local Business Website designed in Adelaide style is a little simpler than Perth. As this is a smaller city, with a much smaller subset of local communities. Adelaide also has that coastal vibe going on, which is always good to leverage when you are deciding on a design for your website. Perth also has some really unique natural landmarks, some of which can be used as part of your site design to connect with local consumers. Above we mentioned how local news, events, and information can make great content themes as part of an exercise in attracting local site traffic. Adelaide is a busy city, it should be very simple to find potential content themes that suit your local business. How Much Localisation is Too Much? This is a tough question to answer. For local businesses in both Perth and Adelaide, who predominately sell to local customers, then no amount of localisation can be too much. But what about local firms who also sell nationally, or even internationally? They won’t want their websites design to be excluded from search results in other cities or countries due to being too heavily localised. So how does a local company ensure that it is also returned in international search results? The trick here is twofold. Firstly, parts of the site need to be developed and optimised for their local customers, and parts of their sites developed to be returned in generic search results. Secondly, for search engines such as Google, the site can indicate that certain pages or subdomains are intended for local traffic and certain pages for generic international search results. Is a Localised Website Right for Your Business? If you are thinking about publishing a new website in Perth or Adelaide, and a large percentage of your customers come from the local area, then yes, it simply makes sense to design a website that leverages this. It can result in higher sales volume, which obviously means more revenue. It also helps your company to extend the reach of its local brand. Get in touch with us today. DGreat Solutions has been developing fully responsive website designs for the Perth and Adelaide areas since 2014. We have the skills needed to tackle any web development project. Our team has the internal skills that ensure that every project we tackle, results in exceptional outcome every time.