How to optimise your website for Google’s new ranking factors

Blog, SEO, Web design

Google’s SEO guidelines play a vital role in the optimisation of your website. SEO specialists and website developers use these guidelines as a code of conduct and adhere to these areas in order to achieve good rankings. Google makes frequent changes to their guidelines in order to enhance the overall user experience. Google’s most recent guideline update includes three core focus areas which website owners must adhere to in order to achieve good rankings. In 2021, Google will enforce three core web vitals including Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). Following these three metrics will help site owners create the ultimate user experience and assist Google in ranking the best pages. So, what are Google’s core web vitals and how can they improve your website? LARGEST CONTENTFUL PAINT (LCP) Google’s core web vitals are all created with the main objective of enhancing the user experience. LCP refers to the loading speed of your website. If your page is taking too long to load, users will become frustrated and you could be faced with a high number of bounce rates. How Google determines this is by how long it takes for the most important or largest piece of content on your page to load, this could be an image or long piece of text. The goal is to have your page loading within 2.5 seconds, this will keep you in the clear and ensure you are providing a good user experience. Anything over 4 seconds is not ideal and will impact your rankings. Remember to always optimise images and large content which could slow your page down. FIRST INPUT DELAY (FID) The first input delay refers to the amount of time it takes for your website to become interactive. When a user clicks on a tab or link, how long your website takes to respond and take action. Essentially FID refers to anything involving user interaction with the HTML components of your website. Google ideally wants websites to have fast website loading and quick responsiveness. If your website is taking too long to respond to users demands, this could again lead to more bounce rates. To have Google’s approval for FID, your website needs to respond under 100 milliseconds, anything over this begins to tamper with your website’s user experience. CUMULATIVE LAYOUT SHIFT (CLS) The final element of Google’s core web vitals to be enforced in 2021 is cumulative layout shift.  This new metric relates to the visual stability of your site and how frequently the layout of your website changes. This could occur when you are visiting a website and pop ups, or ads frequently appear on screen. Having too much movement on your page, too frequently could be deemed as frustrating for users and impact their user experience. Referring to Google’s metrics of CLS, your website should score under 0.1 to promote a good page experience. Core web vitals will change from time to time and are never permanent. This is why it’s important to always stay updated with Google’s guidelines and be informed on any upcoming changes. As site owners, it’s vital to keep track of these metrics and still incorporate other key aspects of SEO, such as creating good quality content. Consider all aspects with an emphasis on creating an enjoyable user experience.  This will help Google rank the best pages which are not only relevant for searches but are also easy to navigate. Google has not set a specific enforcement date for the new core web vitals however we will be notified at least six months beforehand so we can prepare for the changes.

How to Improve Google Ranking: A Guide.

Blog, Digital Marketing

Let me just start by saying there is no one way or a definite technique on how to improve google ranking. Having said that, I would also like to further add that to improve site ranking in google search, you must simply follow Google’s guideline(read further down to find Google guidelines). It is very simple, thought through, and straight forward. What i will be sharing with you today is a pragmatic approach on how to improve website ranking on google. I hope you like it and find it useful for your website and hope it brings you lots of money as it has never stopped bringing me :D. Ok, quickly i’ll like to send a shock wave right straight at you!! You might have researched this fact before or you are simply reading it for the first time. Do you know that 95 percent of organic traffic go straight to the website that seat right on the first position on page one? While other pages fight for the left over 5 percent. Well, i guess that’s good enough reason why you might want to learn how to improve google ranking for your website. Now that i got you all fired up, lets dive right into how to improve website ranking on google. In this priceless guide, i’ll be covering the following topics: Learn Google guidelines Get Rid of Any Existing Penalties Track your Key Performance Indicators (KPIs) Develop a Mobile-First Strategy Check your Website Health Keep on creating helpful contents Please watch video on how we are helping businesses get result Step #1, Learn Google’s Guidelines – on how to improve organic ranking If you are going to succeed in any field, you must learn about that field. To be successful as a medical practitioner, you must attend and graduate from a medical school, learn and practice what has been thought you, only then you can be successful. The same logic applies to everything else in life. You can not achieve success in any area of endeavour without going through the learning process. I was speaking to a gentle man who is a prominent business advisor in Adelaide, about search engine optimisation specialists and how its been highly proliferated. And to my biggest surprise, he went on for almost half an hour giving me examples of young men and women who have come to him for advice on how to choose an SEO specialist or a reputable SEO company. After having bitter experiences with many, he said most business owners have been burnt!! And then he mentioned some search engine optimisation experts has come to hime looking for clients and advice on how to build their SEO agency businesses without adequate knowledge on the same. So it doesn’t really matter if you’re a business owner or an SEO specialist optimist, bigger or veteran, you always need to learn and improve your google guidelines skills and knowledge. For more information on google guidelines from Google, please click here and get yourself familiarised with it. I generally think no one should attempt SEO, or attempt to improve organic ranking of any type without learning the basic fundamentals of organic ranking as laid out by Google. Every now and then, i have short and long conversation via twitter with John, John is one of google webmaster engineers that can provide you with good answers to any questions you might need an answer for on all things google guidelines. For example, I was trying to get him to tell me how google crawl and index websites. As i’ve picked up over the years that you may submit 50 pages to google for indexing and could be that only 30 out of 50 pages were indexed. So i thought i’d better throw him a quick question and below was his answer. My point for showing this is that you can tap SEO knowledge everywhere, and your best chance of improving your organic ranking is by learning from Google themselves. Also, i believe Google make changes to their algorithms everyday and to prove that to you i have taken this image from Neil Patel’s website where it shows how John also confirm that changes are being made everyday. Step #2, Get Rid of Any Existing Penalties Making sure your website does not violate Google guidelines is the beginning of wisdom on how to improve your organic ranking. And this wisdom is deeply rooted in learning about Google guidelines. To obey is always better than sacrifice and learning first hand on how things work will help you avoid wasting your money and effort on what doesn’t!! Your website would not be penalised in the first place if you had done the right thing. However, its not too late to change things and turn things around for the best. Improving your site ranking in google search simply means you must be free from Google penalties. If your website is under any of the google penalties listed here, then you need a google penalty recovery service moving forward.  There are few google penalties out there, prominent ones are: 01 Penguin Algorithm Penalty 02 Panda Algorithm Penalty 03 Fred Algorithm Penalty 04 Manual Actions For the sake of this article i am not going too deep on each algorithm, however, you can find more information on the link provided above. I’ll only be  touching a few points on how to avoid those penalties and if you are already caught within it, i’ll being helping you getting read of it. Penguin Algorithm Penalty In order to avoid Penguin algorithm penalty by Google, you most certainly first need to understand what this algorithm targets on the website so you don’t do those things. This algorithm date back to April 2012, with one aim only: Website with Bad backlinks. After pageRank was released, everyone went on a high binge on backlink acquisition. This went on for a while as Google was monitoring how webmasters exploit this advantage of having high backlink profile. This period, web