Problematic SEO can be triggered by a number of different internal or external factors, however we have identified that most SEO issues can be broken down into 4 main categories. Experience, Links, Content and Relevance are the biggest factors that can be impacting your SEO strategy. Your website needs to be carefully conducted to receive the green light from google and other similar search engines before beginning the journey of high rankings and good traffic. When you do receive that tick of approval, the status on your SEO strategy will fluctuate and can change pretty quickly so up-keep on these 4 main categories is vital to your website’s performance. Adelaide SEO specialists analyse these significant factors closely to determine what sites are needing more attention in what areas and the optimal way to achieve this. Now, let’s get into it. Experience The experience that customers have on websites can affect your rankings as well as revenue. In many cases, if a change on your site is good for revenue, it will also be good for visibility as search engines prioritize user experience in order to optimise user satisfaction. Bounce rate refers to how quick it takes a customer to access your site and then return back to their search. If your bounce rate is high, it can negatively impact your SEO as search engines will think that your content is not what the consumer is looking for, which is their priority. Ensuring you have a low bounce rate, through good on-page SEO experience, will ensure you will rank higher on your SEO. Page speed is an off-page SEO but factors in with user-experience. The faster a site is, the better the user experience, slower websites are penalized which causes them to slide down the rankings. Google reduces the number of crawlers sent to your website if the server response time is more than 3 seconds. SEO specialists use systems to track and measure the page speed of your site and look into optimising it by increasing speed, this could be through decreasing image size for example. Links Backlinks can really build your business up from the ground, however, backlinks need to be carefully monitored because they are also a real issue for potential negative SEO. Bad backlinks that come from spammy websites can penalise your site. SEO specialists can identify which links are good for rankings and which will decrease the ranks on your site due to them being spam, 404 pages, poorly written content, irrelevant and so forth. Links are also discovery mechanisms for search engine crawlers. They help them find good, as well as bad, URIs. SEO specialists use them to help them discover the good, but keep them from discovering anything bad. In this case, bad could mean a URL with no content. Essentially, “bad” are pages you don’t want users to find. Content Content is all about listening and designing an experience that satisfies what the user was trying to learn, or do as clearly and efficiently as possible. You want to write to support and build your site’s subject matter expertise. Credibility is key, therefore, ensuring your site is providing relevant and informative content that is valuable to the user and gives them the sense that your website is credible is important to your seo. Some factors that could seriously impact your SEO strategy is duplicate content which is content that has been duplicated on your site more than once and low word count content, thin content does not present well to google’s algorithms, therefore, content must be up to standard. It is hard to identify what content is considered thin and what is not as there really is no set word count, however, measuring what your top competitors in the first places on the keyword search and analysing the size of their content, can help you identify what your site needs in terms of content size. However, do not try to stuff your website with irrelevant information, as search engines can identify when sites are not providing the user with useful content. Relevance Relevance refers to how well a page aligns to and covers what the user was searching for. This is not in terms of keywords, but rather, does the page provide the answer or solution to the user about their search query. Building your pages up to be a maze of content before users find the answer they’re looking for, will only increase your bounce rate. Users aren’t looking to develop all the knowledge you have on the topics of your site, they want their answer and they want it quick. Keeping your site sharp and shiny, with relevance as your top priority, will avoid negative SEO. We’re your solution If you know your SEO strategy is not performing the way you would like it to, do not hesitate to get in touch with us, your local Adelaide SEO specialists at DGreat Solutions. We can help you identify the problems and guarantee to provide you with solutions to ensure you are confident and satisfied with the performance of your business. To ensure you’re not losing customers or business growth, take a proactive approach, give us a call on 1300 955 184 or leave us a message on our no obligation form to find out more about optimising your website and get a free quote.
Link building and content marketing are two strategies that fit hand-in-hand in terms of SEO tactics and that have been proven to be strong actions that contribute to the success of a website. Strong links generate a vast quantity of traffic directly to your website and are a huge priority in terms of SEO tactics, then paired with strong content marketing distributed on the website, your website rankings will sky rocket. SEO specialists in Adelaide use these strategies to increase traffic, website conversions and build optimal rankings. But how does it work and what is the process? Let us explain. Understanding Your Target Audiences Needs To serve your audience, you have to know what they want. Understanding what your customer is looking for when they click on your website is the first step to a successful site. Identifying a customer’s journey and displaying that in the layout and On-page SEO will already provide your audience with a better customer experience. Potential customers want to know what to consider before they choose your business. Providing information on your brand, reviews and case studies helps the customer narrow down their options and make you a top consideration. Specialists steer clear of irrelevant topics and information that could potentially result in customers having more questions, concerns or cause a decrease of your SEO rankings. Unique, Optimizing Content Providing your customers with unique content sets you aside from your competitors and gives you that step up. Validating your topic is an important step to start with. Identifying why the information you’re providing for your website is important to your customers or why it should be. It’s important to sell your business with context. Being consistent with the tone of your content optimises the relevance of the information to your customers. Internal linking, title tag optimisation and layout, is all strategically applied in order to convey to your audience that the content is relatable information and they can continue to move along their customer journey with ease. These elements are vital parts of On page SEO and website design and proves an important asset that makes a website, customer oriented and user-focused. Links = More Traffic + Better Rankings Traffic, traffic, traffic! Backlinks provide your website with external sources to bring more traffic to your business. They provide a sense of trustworthiness in relation to your website if you can earn backlinks from credible sources. Even using internal links can help your consumers identify their relevant needs and have easier accessibility to the services you provide. Relevancy is a huge positive onpage SEO ranking factor, so having relevant links on your page has the ability to boost your rankings. Now, it’s important to not get carried away with links, making sure that the link is relevant, valuable and within the correct context. Don’t Stop There! Once valuable content is created and internal links and backlinks are earned, you will begin to notice an increase in your website performance over time, however, that does not mean that is the final step of website optimisation. Consistent maintaining and keeping that momentum to keep that traffic flow is vital. SEO tactics such as links and content marketing build up overtime, need to be updated frequently and are not considered to be a “one off” strategy. In this case, adding and editing content for your website consistently, ensures that you stay up-to-date with what your consumers want and provide fresh information to meet their needs. By further strengthening your website, it further strengthens your brand and reputation. This means more conversation and awareness for your business, more traffic and higher rankings. It is important for your website to provide the best user experience for your consumers in order to fuel the sales funnel and increase profits for your business. Links attract customers but content persuades them, and without one, you cannot succeed with the other. Your website is the “hub” of your brand and needs to have positive visibility, strong readability and be user-friendly. Adelaide SEO Specialists, DGreat Solutions have all the knowledge you need to optimise your digital marketing. Reach out to us here at DGreat Solutions and speak to our SEO specialists in Adelaide for all your SEO and digital marketing needs. Help us, help you, build your brand.
If you’re on the quest to boost your search engine rankings and can’t seem to hit the first page for your desired keywords or phrases, you might be missing out on a few key SEO techniques. Did you know 0.78% of Google searchers click on results from the second page. This means you must put in the work to ensure your page is ranked on the first page and is actually viewed by your target audience. We’ve collated some additional strategies you can implement, which will greatly enhance your SEO and have you boosting your rankings. Eliminate duplicate content One of the best things you can do in order to enhance your SEO is to check your website for duplicate content. You must keep the content on your website, including your title tags, meta tags and image alt text, unique. In fact, Google actually states website owners must avoid creating duplicate or similar content throughout your website. Filter through your website and keep a lookout for content which sounds too similar or replicated and make appropriate changes. Conduct research on your competitors Competitor research is vital! One of the core objectives of SEO is to outrank your competition. It makes sense to analyse your competitors and look at what they’re doing in order to rank. This will help you to understand exactly which keywords to target and incorporate into your SEO strategy. You can also determine the type of content you should be creating. Look at the topics your competitors are writing, how frequently they are writing and the length of their content. You should also take note of their backlinks to understand the type of backlinks you should be incorporating into your own strategy. Start guest blogging If you aren’t already guest blogging, you should certainly incorporate this into your SEO strategy. Guest blogging helps to boost your credibility and builds up your off-page backlinks. Submitting your content to good blogging sites to be published is one of the most effective ways to obtain high quality backlinks. Search for blogs which are relevant to your niche and check to see if their website accepts submissions. This is an effective way to increase your rankings on search engines. Build up your internal links Internal links are essentially links within a page on your website which link to another relevant page on your website. They assist visitors with navigating your website and assist Googlebots in finding content within your site which is relevant and worth ranking. It’s important to analyse the pages of your website and determine which pages you deem to be the most relevant. These are the pages you should be investing more time into building internal links for. Ensure your website is crawlable To enhance your SEO you must ensure your website is crawlable. The aim is to have a ‘bot-friendly’ website which can easily be filtered by search engine robots who determine whether or not your content is valuable for searchers. One of the top tips we would recommend is making sure your website has an XML sitemap. The XML sitemap is essentially a map which leads Google bots to all of the important pages on your website. They are necessary for all websites and will determine your rankings. Search engine optimisation is powerful and if executed correctly, can attract a significant number of searchers to your website. Remember to follow Google’s SEO guidelines and always aim to create unique content which is informative for your target audience. Analyse your competition and devise a strategy which will ultimately have you outranking all your key industry competitors. For assistance with your SEO strategy, contact us today at DGreat Solutions.
SEO has become the most affordable way of getting your website up on the Google search, including all other minor search engines. Although 2016 was a big deal for all Adelaide SEO and SEO Specialist in Adelaide, Melbourne, Sydney and all Australia at large, 2017 will be massive. As early as 1st of February 2017, it was alleged that Google made a major algorithm update targeting Private Blogging Networks (PBN). Although these Google algorithm update has not been confirmed by Google officially, however, some reputable SEO tracking tool providers including SEMrush has declared that the algorithm has been put in place and it’s functional. This algorithm update was designed to target black hat SEO techniques. The unfortunate thing about google algorithm update is, even though it was designed to target bad SEO practices, sometimes, SEO specialist that meant to do the right thing are being caught in the middle. It is therefore imperative for all SEO specialist in Adelaide, Sydney, Melbourne, all the way to Gold Coast and Australia at large to drop the phony SEO practices and embrace the Best SEO techniques that will yield better and long term result for business across Australia. This article is designed to be a series of publications that will help SEO specialists and business owners whose desire is to go DIY on their business visibility on Google and other search engines. This article will enlighten SEO specialist on how to know what is the best SEO practices to bring in the right organic traffic to their client’s businesses. Also, for business owners who would prefer to do it themselves, we will go through the best way to grow your business by using a free and available resources. In order to avoid complications, we will make Google the domain search engine our focus in this article. Types Of Google Search Results There are two major types of google search results, the third result is dependent on the niche or category your business falls. The first two major Google search result are; Google AdWords search results. Organic search results. The Google AdWords search results are the paid advertisement Google listings. This means that you can only show up on those lists if you have a Google AdWords account set up, and you are you make a search on google. Sometimes it could be 15 listings on the first page, this depends on the amount of Google Adwords that was running when you make your search. Most of SEO specialist strategist are built around these two search result. There is nothing wrong with this approach, however, you may be missing out if your business niché has a defined category on Google places listings. Google places listings are the third of the three search result displayed by google. The snap shot below shows six out of the 17 listings on the Google search results. The first two with “Ad” is the Google AdWords which is also known as the paid Ad. The three results that follow are the organic search results. Ideally, you want your websites to be amongst the first three, at least that is what your SEO specialist would aim to do. according to search engine watch, research shows that on the average, 33% of Google traffic goes to those websites on the No 1 position on Google search results (read more here). Therefore, your SEO specialist will be on the run to get you to that search result. The bummer with that race to the top by your SEO specialist is that the race never end. Just because you’re on top of the search engine today doesn’t guarantee you the same position tomorrow. Moreover, getting there requires in the first place is not a day job as so many things are involved. The three search results are displayed in the snap shot right. the top result is the Google AdWord search result, the middle three below Google map are the three Google places listings and the last one result is the organic search result. Why Hire a SEO Specialist Hiring a SEO specialist simply means that you are investing in your business. Some SEO specialist may be kind enough to let you know the duration of your website ranking based on many factors, however, some SEO specialist just would not tell you. It is very important for you to know that if you own a relatively new website in a highly competitive business niché, your chances of getting close to the first page in the first three months of your SEO work is very slim. The reason being that an established (highly competitive) business niché such as your will be dominated by very old players. With old domain, Google give very high priority because they are well trusted and have been around long enough for Google bot to think of them as reliable. For your new domain of one to three months old to outrank a domain that has been in business for ten years within a short period of time is improbable. This is where the frustration sets in. This article is the first of many more on this topic. The main purpose of giving out these important information is to help both SEO specialists and business owners alike. Stay tuned in for more articles to come from DGreat Solutions.
The rise of Google to the top as the preferred search engine in the world has brought about unprecedented changes to the way we search, interact online and do business. As a matter of fact, there is no doubt that Google has revolutionised the internet as we know it. One of the many ways “The Google Impact” was felt and still being felt in the 21st century is the creation of new type of job, indeed Google is an icon, a titan, a house hold name and a name to be reckoned with. The emergence of Google as the dominant search engine amongst others such as Yahoo and Bing has created what we now know as Search Engine Optimisation, popularly known as SEO.However, just before we dissect the anatomy of SEO and SEO specialist, I believe it’s important for us to take a little look back at the beginning, where it all started. Google the greatest search engine of our time was birthed in Stanford University, California by Larry Page and Sergey Brin. The duo was undertaking their Ph.D. studies at the University when they coined the idea of Google. Today, Google is an American multinational technology company that specialises in internet related services and products that include online advertising such as Google AdWords, Google Search, cloud computing, software and hardware. Over the years, google has come up with ingenious search engine algorithms that has sent shock waves across the world to all businesses and those who rely on SEO to have their voices heard. What is Search Engine Optimisation (SEO)? Search Engine Optimisation, also known as SEO is the art of optimising a website page for the purpose of visibility, high ranking and rendering by all search engines. By optimising all the pages on your website to meet search engine requirements, you will be “positioning” your website for search engine crawler or spider to crawl and display your website to your targeted audiences or prospective customers (for those in business). The truth of the matter is – it’s not enough to have all your website pages optimised for search engines and expect it to show up on the first page of Google or any other search engine for that matter. The predominant mistake I have perceived made and still makes by both business owners and so-called “SEO specialist” is that they think optimisation is all they need to do to get the high Google ranking they so desire. Without being condescending on any SEO specialist in Adelaide or the world at large, I would suggest that investing in deep research or having a basic or fundamental background knowledge on what works as to website ranking would be the most profitable commitment they can make. And for business owners, researching on SEO specialist before signing up with one would be the difference between getting ripped off and growing your business. How do I know a Legitimate SEO Specialist? Being in the website design, digital marketing and SEO business for years, I have had the privilege of meeting so many business owners whose business growth has plummeted due to an unfortunate encounter with SEO specialist. I have seen more than enough of SEO specialist victims across Adelaide and Australia at large. As a matter of fact, one in every two businesses we have had the opportunity of working with and turning things around for is a victim of illegitimate SEO specialist. SEO specialist that has created havoc for businesses by implementing wrong and toxic SEO techniques on websites “of which in most cases it’s out of ignorance – in their defence” that has cost the business thousands of dollars in the long run. Now, the underlining question is – how do I know a legitimate SEO specialist? As the orthodox of knowledge would suggest that the act of curiosity is the foundation of questioning everything. Having said that, the most important step to take when consulting with a SEO specialist starts with asking a simple question. And the question to ask an SEO specialist before signing any agreement with the company is – what is your strategy for putting my business in top spot of Google? The strategy they have perfected over the years that has worked for them in the past and if such strategy would work for your business. Experience has shaped our understanding in such that we now know that the trajectory of one SEO strategic implementation cannot be accurately relied upon and used for the successful implementation of another. Without being hypothetical with our approach, we now know that the fact that businesses differ in niches, connotes that they are inevitably would most likely differ in the way their audiences search them out on the web. A Legitimate SEO Specialist What then qualifies a SEO specialist a legitimate SEO specialist is the ability to firstly, understand the paradigm shift of SEO. Understanding that SEO is not what makes your website rank on top of search engine!!! Understanding that SEO is only a tiny fraction of what builds the platform of a website that is destined for the top three spot of Google search result. Secondly, understanding that custom tailoring a SEO strategy particularly for a niche or business as a subject matter, is the backbone of helping any business grow effortlessly. You will agree with me that an effortless business growth is what all businesses grinds to experience. For a one of one consultation as to how we can help your business growth by driving real traffic to your website, or how we can help you turn around illegitimate SEO implementations, or how to help you remove Google penalty(s) from your website. Kindly contact us. Our consultation is free with no obligations. We are trusted, reliable and pragmatic in how we approach businesses. The fact that we do not condone mediocre with what we do and how we do it means we are unapologetic with our approach to the success of our clients’ business. If you are starting up a new business