Top 5 Important SEO Metrics To Monitor For Guaranteed Ranking Success


Let me start by asking the million dollar question, what is SEO Metrics? Well, there are many ways to define what SEO Metrics are, however, i will give a precise definition and a simple one for that matter. SEO Metrics also known as Key Performance Indicators(KPI) can simply be defined as ways or channels through which search engine optimisation specialists or ordinary DIY business owners measure the SEO success. In other words these are your important indicators that show you if your search engine implementations are performing adequately or you need to tweak things in different direction. As an SEO specialist, most times when we have a prospective client call in in search for organic visibility improvement for their website, the first thing they ask is; We are not getting enough traction, I need my business on top of page one of Google and other search engines, are you able to help me? And most times i could feel the desperation in their voices. Well as much as i understand where they are coming from as a business owner, the truth of the matter is; ranking number one should not be the primary focus in order to achieve success in your organic visibility. At the end of the day, what we all want is to acquire more clients and improve on ROI (for the best SEO deal visit our seo specialist and get seo cost). Now the best approach to any successful campaign should focus primarily on how can i drive more traffic to my website. You see, over the years, Google algorithms have changed. It used to be very easy to put up a website and bam!! your website is all over the place, customers are ringing and life is good, well guess what? Those days are over!! And the earlier search engine optimisers and webmasters get a grip on the reality and work with the card they’ve been dealt, most of them will keep on running into frustrations. Anyways, i’ll stop there and get back to the main subject matter. There are many ways “which include of course rank tracking” to measure your SEO success and that’s what we are going to deal with here today we are going to show you seo metrics to track. I’ll be showing you the most important SEO Metrics to focus on if you truly want to succeed in your campaigns. Even though you might find some digital marketers who would suggest to you that there are 12 SEO metrics etc., all they provide can still be categorise into these 5 major key performance indicators. The first metrics most business owners are interested in looking at is the organic rankings and i believe most seo specialists are always on this one too, so we’ll start from there. 1. Keyword Rankings: An Important SEO Metrics What is Keyword Ranking? First of all, your keywords are those phrases also known as search queries that are typed into Google or other search engines in the attempt to get some sort of information. Some people type in these keywords to find local businesses, look for a particular product or services. Some might simply be looking for information or doing a regular research on a certain topic. Now it depends on whether or not Google deem your web pages to be valuable to those using these keywords as search, that will determine if your web pages will rank and be served to those making the search. It is then imperative to make sure you rank for the right keywords and ensure that those keywords are being monitored as you make changes to your pages. How to track your ranking keywords Tracking your keywords rankings is the only way to understand if your keyword implementation is working or not. Also, it helps you understand where your traffic is coming from. What keyword is working well on what pages. Is it organic search traffic or paid traffic? How is it relevant to the product or services you are providing. We’ll discuss more on organic search traffic as one of the most important SEO metrics to focus on. However, In these section, i’ll be showing you tools i’ve personally used for this SEO metrics. Also, i’ll like to point out that if you are a small business owner and not looking into spending hundreds or dollars every month on SEO tools, then you will benefit from some of the secrets i’ll be sharing here if you choose to read further. Ok, i digress again, lets head back to the topic at hand. There are many tools out there that we use to track keywords, below are top three that i’ve personally used and have been effective. All of which are not free by the way, they all cost about $100 per month depending on the package you subscribe for. SEMRUSHAgency AnalyticsSEOBility Here is how you monitor your keywords using SEMRUSH. To ensure a successful keyword ranking, you need to have a good strategy around your keywords implementations and tracking. You need to identify your priority keywords and and create appropriate pages or blog posts for them. After creating great contents that is helpful for your readers, then you can be on your way tracking them. Using SEMRUSH, you need to sign up. You can either start as free, you’ll get a month trial after which you’ll be asked to pay your monthly subscription. After sign in, all you then need to do is create your project by clicking the project button as depicted below. After adding your project to your SEMRUSH account, then you can proceed to adding your keywords and competitors. The number one arrow point to how your keywords should be set up under your account. And number two arrow point to your organic ranking which is how you track your keywords. The green arrow pointing upward shows that your organic traffic is going up which is a good news. However, if you look at the bottom where the red